Leaflet distribution, also called letterbox drops, is an effective marketing strategy for businesses. Even major retailers with large budgets continue to use it. However, some businesses succeed while others fail. There are several reasons for this, but we will cover the important steps to make leaflet distribution successful for your business.
Believe it or not, a well-designed leaflet can stick around home for months. People forget to throw it away. Because of that, a leaflet can serve as a constant visual reminder of your brand.
If you decide to include a calendar on your leaflet, you can extend its shelf life even further and increase the likelihood of it being read, understood, and acted upon in the future. If you are wondering how to make a successful leaflet campaign work for your business, you are about to find out.
First, establish the goals of your leaflet campaign
If you want to ensure the effectiveness of your leaflets, it is important to have a specific goal in mind. Consider what you want your leaflets to accomplish, such as increasing foot traffic, driving online sales, or promoting a new product or service.
Having one clear goal will increase the likelihood of success as it gives users a clear action to take. However, be mindful that if the action you want them to take is too complex, your target audience may not engage with your leaflet. The good thing is that leaflets can contain plenty of information.
Digital marketing has a limitation of low character limit or word count, which restricts you from providing all the necessary details. In contrast, printed leaflets have no such restrictions and can contain important information about your offer, brand, and products as long as they are well-organized and visually appealing.
However, you must find a reliable and credible company that will help you with high-quality leaflet distribution. Only in that way will you get eye-catching material that will look engaging to many people.
Second, think about the audience you intend to reach
To successfully reach your desired audience, it’s important to have a solid understanding of who they are. Identify your top customers by analyzing their characteristics, location, and means of contact with your business.
Use this information to target similar potential customers and convert them into loyal patrons. Consider distributing leaflets as an effective way to engage with your audience.
When it comes to reaching potential customers, a well-designed leaflet can be your first chance to make a positive impression of your brand or business.
To make the most of this opportunity, consider offering coupons, free services, or discounts in your leaflet. This is a great way to not only engage customers but also create a positive perception of your company in their minds.
Using a leaflet to communicate with potential customers is an effective way to request feedback and offer ways for them to provide it.
Including your contact information and business hours makes it easy for recipients to reach you, and it also presents an opportunity to establish a positive brand reputation by responding promptly and fulfilling your promises.
After that, think about the message you want to send through your leaflets
The key to getting a response from your readers through your leaflets is your message. To make your message stand out, consider what unique features you offer that set you apart from others.
Additionally, it’s helpful to provide an incentive for people to respond, such as discounts or promotions. Studies have shown that people are more likely to act on marketing that includes such incentives. Only the leaflets give customers something real and tangible.
Providing your audience with a printed leaflet gives them a physical item to touch, hold, and associate with your brand.
This transforms your marketing strategy from a passive attempt to reach your target audience – which may be ignored – to an authentic and engaging experience that potential and existing customers will remember. By adding promotional items, giveaways, and discounts, you can strengthen positive brand associations in their minds.
What types of door drops would be most suitable for distribution?
If you want to make sure your leaflets and flyers are noticed amongst other mail, it’s important to make them visually appealing. Regardless of the content or timing of your leaflet distribution, there will likely be other items on the doormat. Therefore, it’s crucial to make your marketing materials stand out with eye-catching designs.
Focus on finding your overarching marketing strategy
Leaflet advertising is effective on its own, but it can be even more powerful when integrated into an omnichannel marketing campaign. If you have other marketing strategies in place, such as social media, direct mail, TV, radio, or anything else, it’s important to think about how your leaflet campaign will fit in. By coordinating your campaigns, you can achieve better results.
Do not forget to take advantage of the fact that leaflets are versatile and customizable
Leaflets are a highly versatile marketing tool that can be used for a variety of purposes, ranging from building your brand identity in the market to promoting events, sales, and products.
By including discount vouchers or coupons, you can encourage recipients to take advantage of the offer and either make a purchase or contact your business. With a wide range of shapes and sizes available, you have plenty of design options, from simple flat flyers to more complex folded leaflets, making them a flexible and creative way to market your brand or product.
Another main advantage of using leaflets in your marketing plan is that they can be personalized to suit your target audience. By utilizing the same layout, colours, fonts, and logos, you can maintain brand consistency, and recipients will be able to recognize your company’s style. By modifying the text, images, and calls to action, you can update an existing leaflet for a new product or event, saving you a significant amount of time and effort that would otherwise go into creating a brand-new flyer from scratch.
