Marketing is the most important part of every business, and we are all trying to keep on top of the new trends and technologies to help us to advertise our products and our companies. Even though there are many new options that can help improve your overall marketing, there are still some trends that stand the test of time, and they still work wonders today. Brochures are one of those items that can help you boost your sales and that will help improve the overall interest customers may have in your business.
In this article, we are going to list some of the reasons why this promotional material is still important for your company and how you advertise it. Continue reading if you want to know more about the advantages of brochures and some tips on how you can incorporate them into your marketing strategy.
1. People can see what the product looks like
One of the main reasons why brochures are still crucial for marketing is the fact that they provide images of all the products a customer may be interested in. Some companies choose to make larger brochures where people can see pretty much everything they sell, while others go with targeted advertisements and they only show the products that are on discount or sale.
These fliers are usually bright and colorful and we are drawn to the images that show the products in their best light. When we just read the names of the products, we rarely get drawn to them, unless we know what we are looking for. On the other hand, when we see pictures of different items, we are more likely to choose and buy more items than we planned on buying. This work very well for business sales.
2. All information in one place
The difference between an online store and a brochure is that when we use browse online, we need to click on every item separately to read the most important information about it. Even though there are a lot of positive things to online shopping, it is still different.
When it comes to physically printed brochures, we are able to see everything about the item in one place. We can see the description, size, materials used, ingredients, and price without having to check other things or places. This helps the customers make a faster decision, and when we see the discounts or offers they may be even more interested in the product itself.
3. Different focal points
When you create your company’s website, you know that the space on the main page is limited. You cannot put every single offer you have there, and sometimes customers get lost in the menu and they miss out on some amazing deals.
The difference between websites and handheld fliers is that you can put a different focal point on every page of your brochure. For example, if you are planning on promoting 10 or even 20 different products, you can easily put them on different pages of your brochure and each and every one of them will be noticed by your customers.
Stick to this formula to reach your goal, you will have yourself a smart brochure design. If you are interested in more information on how you can achieve great results, you can check this, and remember that you need to spend some time planning and creating different drafts until you see which version is the best.
Point out the most important products and make sure they are easily noticeable. Do this by making these images bigger, or adding the letters in a different font or with different sizes. Try several things out and see how your customers react.
4. Distribution
Online marketing is amazing, and you can easily target any group of people you want, but what happens when you want to target everyone? It can be really expensive to create ads that will target different target groups, and if you don’t do that, your website may go unnoticed.
On the other hand, when you decide to use brochures it is going to be easier for you to reach a lot of people with only one batch of flyers. There are a lot of things you can do to distribute the promotional material and some of the things you can do include:
- Put them at the entrance of your store
- Share them at shows, exhibitions, and fairs
- Add them to every package you ship
- Hand them in parks and malls
- Put them in mailboxes
- Place them at kiosks
5. Decreased costs
One of the things most companies pay for is marketing. We can spend up to several thousand dollars on advertising per month, and the big corporations can spend hundreds of thousands of dollars per year. Even though these things are extremely important if you want to boost your sales up and if you want to draw in new clients, smaller companies don’t always have the budget so it is good if you can save where you can.
When you decide to go with printed promotional material, you won’t have to spend even a fraction of the money you usually pay for online advertising and you can still reach thousands of customers. The whole process of creating them is far cheaper, and when you consult a professional about the design, you can come up with a budget-friendly option that will save you a lot of money.
If you are new to this type of advertisement, you should start slow. You don’t have to print thousands of brochures and have them be 40 pages or more. You can create just a few pages that will target only the most important products you have, and depending on the interest you get from the customers, go bigger. The design will make or break the whole promotion, so make sure you spend a lot of time choosing the best type for your specific business. Once you find the perfect equation, you can continue using the same format for every promotional material you create.
Incorporate the colors of your brand on every page of the flier, and don’t forget to include information about your business, stores, and social media on it. That way people will open your online store or website and learn everything they want about your company and the products you are selling.
