How to Make the Most of Your Social Media Marketing Internationally

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September 18, 2020

Social media has recently become a major channel of digital marketing activities, boasting a user base of 3.6 billion people in 2024. The basic concept of SMM refers to the art of using different social platforms to create and share promotional content to drive business growth. This is so complex, so, you need to have a thorough investigation of the processes you can use in order to succeed in your intentions.

Social media marketing is an efficient way to build brand awareness, increase customer engagement, attract website traffic, and improve conversion rates on a global scale. With this in mind, marketers usually tailor a variety of textual and visual content to the context of each platform to achieve their marketing objectives and branding goals. They also localize this content into different languages and cultures to penetrate new markets.

Every social media channel has a unique approach and requires a different type of content that resonates with its users. Facebook, for instance, is perfect for fun and entertainment brands, while LinkedIn serves as a professional business hub. Similarly, Instagram is suitable for photos and short videos, while Twitter is the right place for short texts and political statements. With so much of social media marketing features that are completely free to use, it would be a mistake not to use them, right?

Although the content differs from one platform to another, there are several general guidelines you are advised to follow to make the most of this type of marketing aims both locally and globally. This means that you need to conduct a thorough research about each social media platform and its features, and you how you can use them to build awareness about your brand, and ultimately increase the conversion rate. Now, we would like to provide you with a couple of tips you can use to lead your brand to success.

Start with a plan

Set out a clear and long-term social media strategy that aligns with your overall business objectives, considering the broad spectrum of networks and their varied audience. The plan should range from your utter marketing goals to detailed posting advertising strategies. It also should answer questions like which platform works best for your business and what type of content your audience would like to see more.

If you are targeting a global audience, you need to be aware of the cultural differences and plan your usage of social media channels accordingly. A global gaming developer, for example, would most likely publish a variety of localized content on Facebook and YouTube, while a local capital-intensive B2B business would devote more attention to LinkedIn. It goes without saying that thinking about every element of this strategy is an absolute must due to all the elements that are considered crucial by the potential customers.

Create compelling content

Content is still the king of the social media marketing realm. No matter what channel you are using, creating a captivating textual and visual content is a key factor to achieve your marketing targets. Whatever you are posting on social media should add real value to your customers and encourage them to take action.

More importantly, your content has to be aligned with the context it is published within, especially if you are targeting different markets. Pay attention to the cultural and social environment of the audience you address and make sure your content conveys the right message in the right circumstances.

Use Ads thoughtfully

Social media advertising is a guaranteed and cost-efficient way to expand your reach and skyrocket your engagement rates. But it needs to be done in the best possible manner in order for it to be as successful as it is needed. However, it is important to use these tools thoughtfully to make the highest return on your investment. Targeting is one of the most sensitive factors when it comes to social media Ads, and its strategies differ from one country to another.

Aside from choosing the right platform, you are required to use the right targeting tactics with smart segmentation strategies to reach your niche audience in a local or global market. A fruitful blog named Social Media Advertising for Small Businesses on WordStream delves deeper into this topic and examines the pros and cons of the targeting tools of each channel.

Thankfully, there are a plethora of options you can use to make these ads as effective as you need them to be. It should be said that minimal design and a small amount of text will be more than enough if everything is done in the best possible way. Wasting their potential is ultimately the waste of money, so you should avoid wasting these ads for nothing. You will lose both time and money.

Keep track of your insights

One more powerful thing about social media marketing is its unlimited analytical capabilities. You can easily track the performance of your marketing campaigns with a thorough look into your insights and analysis. Some data are available for free on the platforms, while premium apps like Buzzsomo and Socialbakers can access further insightful details. You can also link the figures of your website and these networks through the web analyzing tool Google Analytics.

Sweet Spot

The world’s leading companies now adopt social media marketing and advertising across all industries. In turn, multinational giants resort to professional language service companies to create localized content for each market. Social media may bring you closer to your target markets, while reliable localization services such as www.future-trans.com enable you to cater to your marketing and advertising content to their preferences. A combination of social media marketing and branding localization worked like the optimum recipe for success for many international brands.

In Conclusion

Since there are so many options you can use to make your social media marketing strategy the best as it can be, the mistake would be not to do it. So, start learning about all of these features and how you can take the best out of them. There are countless examples of how many companies have built an empire from using these properly. It would be the best for you to take a look at some of these examples and see what you can do about it.

6 Tips to Build Your International Business From Home

By

Дмитра Врачарић

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September 18, 2020

working-from-home — Source: businessnewsdaily

In the wake of the coronavirus outbreak, remote work turned into a common practice that revolutionized the traditional concepts of doing business all around the world. Backed by the rapid evolution of digital tools and online technologies, working from home has become all the rage and many organizations started to manage their professional activities at a distance.

Did you know that establishing an international business online without leaving your room is possible in today’s world? As you can guess, the answer to that question is “yes”. However, many people do not understand how something like that is possible. Despite that, many people want to know what are the standard steps you should follow to get your business ready for going global while you are still sitting inside your room.

Fortunately, you came to the right place to improve your knowledge. In this article, you will find out 6 tips to build your international business from home.

1. Study your market

Conducting sufficient market research is the very first step toward creating a product or service that meets global needs. To validate your business idea, you need to delve deep into the market pains. The internet introduces you to an endless pool of resources to get an initial overview of your target market. Meanwhile, there is a diverse range of software applications that help you do your first-hand market research. Design your survey using one of the online survey making tools and share it on different social networks or send it via email to your potential customers. Also, please get in the internet forums where your prospects meet and exchange their thoughts.

2. Talk to locals

Before you kick off an online global business, you need to explicitly present your idea to some locals and get their feedback. One key element to succeed in a new target market is talking directly to your audience, but does this require you to travel abroad? Not necessarily; you can either run an online video call with some residents with the help of a video conferencing app or hire a company that specializes in market researching and online focus group creation, such as CRI or GreenBook.

3. Design an ecommerce platform

E-commerce is one of the world’s fastest-growing trends on the internet thanks to the broad scope of benefits it reaps to global businesses. Establishing an e-commerce site might be a bit costly, yet it brings your products closer to your market and allows your customers to take direct purchasing decisions. Besides facilitating the sales and distribution process, designing your e-commerce platform enables you to keep track of your conversion rates and improve them by attracting more buyers.

4. Employ secure payment methods

One major challenge you encounter as you enter the e-commerce field is the payment methods you would offer. Your customers seek out a secure and easy way to pay online for your products or services. This requires you to collaborate with a reliable payment gateway that operates in the country you are targeting and offers comprehensive and secure services.

5. Partner with a professional courier

It is clear now that you don’t have to travel to establish your online business, but your products do. Partnering with a proficient shipping service provider or courier from the outset saves you the hassle of tracking your post-sales activities, including the final delivery step. Professional couriers can take your product to places you only see on the television.

6. Find a veteran localization vendor

Now that your business has got what it takes to become global, it is time to kick off your marketing activities. To promote your brand in new foreign markets, you need the help of a professional localization agency that has a strong track record of similar successful projects and specializes in your field. According to this website, a localization partner will cater your content to the needs of your target audience, and thus drive higher sales figures toward your business.

Benefits of Starting International Business from Home

Going through the 6 steps from our list will help you achieve your goals. However, deciding on starting an international business from home is the toughest challenge. People do not have enough motivation to take the necessary risks. They would rather stay in their comfort zone and work for the salary they get from their “9-5” job. That is the reason why we want to highlight certain benefits of starting e-commerce. We are sure the list of benefits will serve as a good motivation for people that hesitate to decide on that move.

Smaller Investments

We do not want to say that you will manage to start a business without initial capital. However, you will get the chance to start the entire process with a relatively smaller amount of money. First of all, you will easily realize who your target audience is from the insights that you get online. Despite that, the opportunity to reach the audience is not going to require a huge amount of money. Advertising through blogs, social media, and other advertising channels is inexpensive compared to TV promotion.

Freedom to Choose the Location

The key benefit of starting a business from home is the freedom to choose your working hours and location. We do not want to say you will work less than 8 hours a day. In most cases, you will need to be active in all parts of the day. That especially counts when taking the first steps. Yet, you can choose to work from whatever location you want. Every location that has a stable Wi-Fi connection is going to be a good option for you. For instance, you can go to a village or somewhere outside of the town and work on your business improvement.

Profit and Growth Potential

As we previously said, remote work became especially popular in the last couple of months. However, the current situation doesn’t give you the chance to earn more money and grow. Things with online international businesses are different. If you are willing to work more than usual, you can be sure that your effort will pay off in the end. Hard work and creativity will improve the earnings you have and you have the potential to grow in the future.

Money should not be the main source of motivation that you have. However, the opportunity to improve your business (and entire life) should be a great inspiration for each person. Because of that, don’t delay the beginning of the process because the reward can come in different shapes and sizes.

There are many ways for entrepreneurs to create a unique and captivating business name. Brainstorming ideas is always ideal, creating mind-maps and having free writing sessions can also be useful. Entrepreneurs can also turn to business name generators to help them come up with the best possible name. With so many different name generators to pick from, it can be difficult to know which one is the best for you. Learn about TRUiC’s business generator and how it manages to deliver on all the needs and wants of a good name.

Congratulations! Now you are an international business owner. Good luck with all your next steps.

How E-Money And Virtual Currencies Are Changing Our Lives

By

Дмитра Врачарић

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September 17, 2020

While cryptocurrencies represent a great trading option today and providing many people with the ability to create a sustainable income, the effects on the global community are much bigger. With the rapid development of technology, the introduction of digital currencies can have a great effect on the global monetary system. According to many experts, blockchain-based currencies will become a basic method of payment in the future.

Among the many benefits from using them, we have to mention that using e-wallets for transactions is a much better option than with standard bank accounts because you will have to pay much smaller fees, or in some cases, no fees at all.

Furthermore, you could earn a lot of money from investing in virtual assets. The best example is Bitcoin and its price in 2017, which was near $20,000. People who bought this type of crypto managed to create a huge income. However, the value of Bitcoin today is around $10,000, but there are some predictions that the price will go even over $100,000 in the next few years. You can read more about this cryptocurrency on readersdigest.co.uk.

When it comes to the influence that E-money and virtual currencies already have on our community, we can see some advantages of using them in sectors like e-commerce, overbroad transactions, trading, investing, and more. Also, keeping your funds on an e-wallet is much safer than any other option. In this article, we are going to analyze more about the full influence of e-money and cryptocurrencies on the whole community.

Faster and Cheaper Transactions

The most common method for transactions today is by using a bank account. However, most banks require high fees for those transfers, especially if you are sending money to someone in another country. Also, the process can last for several days, and the country of the recipient might include additional taxes on the sum. Therefore, instead of using this traditional method, using an e-wallet and digital currencies represents a much better option. The benefits of using virtual money are much lower fees and the ability to instantly transfer any amount of money to other recipients. Also, it is impossible to hack an e-wallet, and you can stay completely anonymous.

On the other hand, there is an issue with the crypto market, where a lot of people are claiming how it represents a great base for financing criminal and terrorist organizations.

Apart from that, when we look at all of the benefits, transactions with virtual money are much more convenient. Nevertheless, another advantage is that you can easily convert any currency during transfer since most of the online crypto exchanges are trading with both fiat and cryptocurrencies. In that matter, you can save additional money on instant conversions over exchanges that are calculating official exchange rates, while most of the banks have those rates adjusted in their favor.

Moreover, considering that there are a lot of people who are working abroad and sending money to their families, there is an important benefit for them as well since they will be able to send more money because of the lower fees. Also, the country of the recipient could not charge him with any additional taxes because the network of cryptocurrencies is decentralized. Besides e-wallets, there is also a possibility to use mobile apps to send money in form of a credit, where the only cost is related to the fee required from the platform.

Great Support for Developing Countries

The innovations brought by modern technology also have a huge effect on third-world countries where people can benefit from the most recent technologies and the ability to work for clients from all around the world. Also, they could choose a payment method that will require much lower taxes and additional fees like e-money, which is a very popular solution in Africa, where people could easily transfer funds over their smartphones by using a service of some online exchanges. It is especially useful for countries with high inflation.

Positive Effects on Online Stores

Online shopping became more popular than the traditional method because it represents a much easier way to buy things. Also, there are big supply chains like Amazon or DHL, which helps with fast transport of goods and you could wait for a maximum of two days in most cases for any product that you ordered in your or some neighbor countries. Even if you order something from another part of the world, you will get it in less than two weeks.

Therefore, most companies today are having websites and online platforms to attract more clients. The advantage of e-money and virtual currencies when you own an online store is that you will wait for much less time to withdraw your funds, and collect the revenue. On the other hand, buyers can be satisfied with a faster and safer process of payment.

Furthermore, it is much easier to connect brands and customers from all around the world when you are using cryptocurrencies that are decentralized and do not need any additional expenses during the trade.

Last Words

The main benefit of virtual currencies is that we can use them to avoid banks with their expensive fees and rates. We are still waiting for countries to introduce measures related to the crypto market and e-wallets. The main issue is that there is still no effective method for taxation of these funds. However, many of them are interested in altering the monetary system to include this innovative payment method. Some countries, such as Sweden, are already developing a system called a Cashless Society, and they plan to start with that project in 2024.

The effect on the global economy is that you can trade with anyone from all around the world and finish every transaction instantly, which makes businesses much more effective. The main influence of virtual asserts is related to trading and a much faster process of payment. There is already a great rise in the popularity of cryptocurrencies, with over 10,000 ATMs with blockchain support, and many big corporations that started accepting them as a standard way of payment.

Art and Society: One Sees, the Other Feels

By

Дмитра Врачарић

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September 17, 2020

What is art? You might think, well, let me tell you, art is what makes us human: a connection, a story, told, or untold. Art is everywhere; no matter how hard you try not to look at it, you’ll always find art. Everything in the open space, created with a purpose or a story, is known as art.

The structures in which we live, work, study, sweat, and purchase are all made by artists with creative divination. When we go out for movies, music, drama, theatre, memoir, food, it’s basically someone’s artistic representation and vehemence. The museums and exhibitions share unimaginable works of art made by the artists in this controversial world.

Why, in these days, art is so universally considered a “simple subject” of the school, separate from the society, the exercise of futility and effort?

And how does it affect our society? We might question how art influences society by developing theories by assessing and interpreting stories through reality. Studies have shown that art affects self-esteem in the most excellent sense.

Painting, sculptures, music, dancing, writing, and various expressions are often considered the scope of the general memory of an artist. Art is consistent in this sense; it allows people from different societies and cultures with various opportunities to talk to each other through drawings/pictures, sounds/music, and stories.

Art is often the carrier of social reform. It can speak for those who are strategically or socially disappointed. A song, a movie, or a novel can stimulate the feelings of those who experience them, motivating them to drive a change.

Art also has a utilitarian and a very pragmatic impact on society. It is valuable to the artist as an outlet for work. Art not only contributes to a person’s need for self-training and satisfaction; it is also economically viable. There are many uses for creativity, painting, and artistic distribution.
The existence of art without our libraries, museums, theatres, and exhibitions, or without the personal articulation of writing, music, and literature, will be static and futile. There will be no debate about the imagination of the past, and there will be no doubt about the future.
The expression of human experience, in the form of art, increases our economy by attracting tourists and businesses, creating skills and gifts, and creating new jobs. Art can link culture to these people, the difference between which is relatively small; art creates money, but there is also a lot of nostalgia and social impulse in the interface.
When people go to the theatre, they pay for the drama, music and, of course, maybe even their stay for the holidays, meals and transportation. Still, they pay to improve the incredible connection, the unique atmosphere, and memory that will live with them, till they die, people no longer need only “something” that they have to face in life: the expression of people, in the form of art, is the perfect intersection of culture and business.
Thus, participation in the creation of human experience has been shown to equally improve people’s mental abilities and help in the treatment of various diseases such as dementia, anxiety, and Parkinson’s disease. The Royal Society of Public Health (RSPH) has found that music and art, when used in distress, can improve the condition of patients by reducing stress, tension, and blood circulation.
A study proclaimed that the expression of human experience with this farce movement could encourage social dialogue and reduce frustration, anxiety, and sadness. The experience of art can promote innovation, social integration, and correspondence.

Scientists entitled healthy living as the impact of cultural and physical interactions on health and life satisfaction. They also found that the art drawn with human experience has “an emphatic effect on well-being and life”.

Another study found that visual expression contributes to the development of character in emotionally intelligent people. The connection with human emotion helps to build and maintain a positive sense of self, and what is often lost is more set-up than what we get. While more prolonged thought is necessary, the expression of human experience in the form of art clearly has a significant positive impact on physical and mental health.

Children who are connected with the realization of human experience have more outstanding achievements in science; those who carry an understanding of art inside them have more prominent abilities in learning, and those who engage in melodic activities show better mathematical skills and dialect.

Need we ask, what does art give us?

Art gives a vision of discernment to society and moves society towards higher values, so it’s safe to say that art has spiritual significance. If you look at Maslow’s hierarchy of needs, you’ll see that creativity and aesthetic needs thrive at the top. Art can be used to manipulate people’s lives.

Many people assume it’s used by people who don’t meet real needs in life. Creating art is always relevant; either it’s pointing the finger at the good aspect or a bad one. You may disagree with the human concept of beauty, just because the flavours are different, doesn’t mean it has no standing.

“Art” is a ubiquitous area. Poets, songwriters, and dramatists sometimes take a step forward to hold a mirror in society by reflecting on the world around them, through their art. Sometimes they take a step forward to say, “this is wicked” or “this is beautiful” like an artist painting a garden which blooms in spring.

In fact, even in the earliest point of history, when the only known form of art were paintings made on a stone, of a cave, by the cavemen. Though it came in existence to beat boredom, it is now an illustration of reform in the history of mankind. Today, art can be digitized and made on canvases. Art also indicates what society has been targeting. Napoleon, for example, has a whole range of art dedicated to himself and his changes.

I can’t think about how art is harmful to society. And just like Winston Churchill says it:

“Criticism may not be agreeable, but it is necessary. It fulfils the same function as pain in the human body; it calls attention to the development of an unhealthy state of things. If it is heeded in time, the danger may be averted; if it is suppressed, a fatal distemper may develop”.

Art, from my own experience and words, is what we humans create through our perceptions. Technically, when you write your psychological dissertation or whatever you were doing an hour ago is considered “art,” but it’s just in a state of unconsciousness.

Resources:

https://www.researchprospect.com/dissertation-services/literature-review-writing-service/

https://www.forbes.com/sites/quora/2018/04/06/how-to-write-a-scientific-review-research-paper/

6 Differences Between UV and Fiber Laser Marking Machines

By

Billy Voss

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September 17, 2020

fiber-laser-marking-machine-desktop-style-1024x768 — Source: mactron

Today, many people like to argue about whether mechanical cutters are better than laser engraving machines. Some people love the low-maintenance requirement of laser marking machines while others love the precision of tool bits. But, for this article, that is not important right now. Both of these methods are great, but we are going to focus on the fiber and UV laser marking machines. These two methods are quite similar but still different in many other ways. After learning and understanding those differences, you will be able to determine which one will satisfy your needs.

Even though those differences between these two methods are very small, they still provide an entirely different result. Both of them have their own strengths and weaknesses. One goes well with a certain type of material while the other with other types of materials.

To help you distinguish UV and fiber from each other, I decided to write this article and explain in detail how these two are different.

1. Different wavelengths

The main thing that puts a distance between these two is the fact that they work at different wavelengths. Even a small deviation from a wavelength produces an entirely different result. Of course, this deviation is microscopic, but it is still very significant. UV laser marking machines are usually equipped with a 355 nm UV.

The optics or the lens on these types of devices are much smaller and their focus is much tighter. This results in a much higher concentration of the light, reducing the amount of the deformation of the object. Since there is no mechanical deformation on the material, heat is not produced. Sure, there is some heat produced during this process, but it is several times lower when compared to fiber lasers.

Fiber laser marking machines are developed with a much higher wavelength at around 1000 nm. Usually, a smaller wavelength means higher accuracy and much cleaner cut/engrave. For most people, it would sound like the UV option is always the better option.

2. Speed of the process

Yes, using a laser that has a much smaller wavelength will be more accurate and will leave a cleaner result, but the process is much slower. That is the reason why there is any kind of thermal change. It slowly destroys the molecules of the surface.

This is why fiber laser is much better for larger production and for most industries. It works at a much faster pace. Although, it is not as accurate and not that clean. Since it produces a lot more heat during the engraving process, the mark on the material will not always look the best. Sometimes the material itself can bend and be ruined from the fiber laser.

However, with more expensive industrial machines, that does not happen regularly. They are equipped with the most reliable pieces of equipment, lens, and a steady supply of clean power.

3. They do look similar

Obviously, this is not the point that focuses on the differences between these two engraving methods, but I still think it is very important to mention.

Most of the time, you will not be able to notice any differences in the machines externally. Sometimes, they can be completely identical. The only thing you might notice that is different is usually on the inside.

So, if you truly want to find out the strength of these devices, you will need to do a little bit more research on them instead of just relying on external looks.

4. UV is worse for metals

There is one major disadvantage of using a machine that utilizes UV lasers. Of course, this does not make them obsolete. All kinds of businesses in every industry find a way to use UV instead of fiber.

That major disadvantage is the fact that UV is not strong enough to cut metal. It might leave a slight mark, but it will not be detailed enough to be considered as a final product.

Although, if you plan on working with objects and items that are made of plastics or glass, a UV laser marking machine is definitely the way to go as suggested by dxtech. But, if you want to work with stainless steel or aluminum, you should definitely go with machines that use fiber.

5. Fiber is great for metals

This is probably the biggest advantage of fiber over UV. The higher wavelength allows for easy markings and engraves on all kinds of different metals. But, that is not the only disadvantage. Not only is it able to cut through the strongest metal such as stainless steel, but it can also be done at very high speeds.

I already explained the difference in the speed of these two types of lasers, but it is worth mentioning it again. Sure, with that kind of speed, the level of quality will not be as impressive when using a UV machine.

6. Fiber is not that great with other materials

We covered the biggest advantage and now it is time to talk about the biggest disadvantage of fiber laser marking machines. As I said earlier, they work great with all kinds of different metals, but they start to lack when they need to work on every other material.

Since the very high wavelength is much more unstable, the accuracy of these devices is not the most impressive characteristic. However, since metals are very sturdy, that inaccuracy goes on unnoticeable. But, when that inaccuracy is used on any other material, problems start to show up.

Plastics such as ABS and PLS can easily get burned and ruined from the strong laser. Making an intricate engrave in anything that is not metal with fiber is impossible. Sure, there will be some kind of result, but usually, it will not look good at all.

With a machine that uses UV, you will never see that happening. They are much more precise which is why they are able to deliver such highly detailed designs.

After reading through this article, I hope that you start to understand the differences between UV and fiber lazing marking machines.

4 Common Mistakes Beginners Make When Learning To Snowboard

By

Billy Voss

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September 16, 2020

Doing sports makes you feel better and look amazing. When we do something we enjoy, we feel free, happy and we forget about anything that might be troubling us. The fact that you are doing physical exercise, means that you are not working only on your body, but on your mind as well. Our brain is a muscle that we need to train, and when we learn a new skill, we are helping it evolve. Learning a new sport requires patience and commitment, and we need to learn it right the first time, so we don’t end up with the wrong knowledge.

Snowboarding is one of the most popular winter sports, and thousands, maybe even millions of people around the world love jumping on that board and letting the mountain take away their problems.

If you are new to snowboarding, then you are wondering what you could do to improve your skills and tackle the issues with ease. If you want to be better, you’ve come to the right place! In this article, we are going to talk about the common mistakes beginners make when they are learning how to snowboard. We will tell you how to avoid them, and we will mention the things that you need to pay attention to if you want to learn how to be the best.

1. Not having enough patience

The process of mastering a new skill is not an easy one. Everything will be trial and error and you are bound to make mistakes. Trying to skip these things is not possible, and you need to have patience. If you decide to rush through the training, you will not have the experience you need to go down a slope or try to learn new tricks.

The main thing you need to do when you start is to trust your instructor and take things one step at a time. If your main goal is to learn how to do tricks, then you first need to learn how to stand on the board, how to go down a narrow slope and how to stand, and how to turn. Once you master the basics, it is going to be easy for you to tackle the rest of the skills.

2. Different types of snowboards and how to avoid using the wrong equipment?

There are three main types of boards – all-mountain, freestyle, and Alpine. The most popular one is the first type, all-mountain, and the users love it because there are different shapes and sizes you can choose from. It is the best one for beginners and you can easily learn new things using it. The freestyle ones are shorter boards, they are really light and flexible. The best and the worst thing about them is that you have a limited edge grip, so you can do different jumps, but they are not fit for new people. The alpine type is not made to perform tricks, and with it, you will just be able to ride it downhill. Choose the type depending on your needs and skill level.

When buying a board, you need to pay attention to the additional equipment as well. This will make the difference between being safe and protected, and injuring yourself. According to Surfer-World, when you think of the equipment, you will need to get the right boots and think about the bag that will protect the board itself. Don’t forget that you will need to clean and maintain your board if you want it to last and if you want it to withstand all the falls and learning mistakes you are bound to make.

3. Not timing the turns correctly

This is something that you need to learn right from the start. The timing is crucial when you make the turns and it will make the difference between you managing to continue standing and boarding, and you falling down every time there is a turn to make. You should never rush, and you should be aware of your surroundings. Turn slowly and center your weight with both feet. Don’t kick one foot or the other, and know that if you go for comfort at the beginning, you will make mistakes. It is not about being comfortable, it is about doing the right movements. Control the board and don’t swing your arms to make the turn. Your feet and legs should do all the work, so forget about your upper body.

4. Leaning the wrong way when making a turn

Last but not least, this is another really common mistake people make when tasking the boarding skills. When you need to make the turn, you should never rest all your weight on your back leg, and you should never lean back to make it easier for your whole body. This will lead to you losing your balance, and chances are, you will fall down. This is one of the rare cases when you can use your upper body to position yourself in the right way. If you have the urge to rest your weight on your back foot, then use your shoulders and upper body, to distribute your weight to the front so that it is easier for you to balance on both feet.

Know that this is not going to be easy or comfortable at the start, and that it will go against your instincts. However, when you pay attention to it, and when you learn the right way to make a turn, you will finish the process faster and you are going to be ready to start learning different things.

Another thing that you should pay attention to is leaning too forward. If you do that, you risk letting gravity pull you down, and you risk falling. You need to find the right balance and stay in between. Know that you should not board too far from the edge, or too close to it. With the right equipment and the right instructor, you will be able to master the basics fast. Once again, trial and error are a must every time we start doing something new. You will feel tired, you will want to get up and give up, but once the hard beginning ends, snowboarding will give you the freedom and adrenaline you crave. Trust in yourself and know that you will be able to do it if you want it.

8 Streetwear Fashion Trends That Will Dominate in 2024

By

Billy Voss

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September 16, 2020

It is needless to say that this year has been an unusual one. Most of the long-awaited fashion presentations so far have been moved to online platforms, but this doesn’t mean designers were sitting idle. Yes, creating something for the post-pandemic period wasn’t easy, but they still managed to come up with trends that will dominate in 2024.

There are numerous key features that will represent the new trends, and we are going to introduce you to these in the following article. Nevertheless, if you are interested in seeing some specific streetwear clothing items, check out the Genuine by Anthony website.

1. Seawater motifs

Nautical themed clothing items have been presented on the scene for quite some time, and it seems that people still haven’t had enough of it because these pieces were a major part of the recent presentations. How can we not love these when we are transported to the seaside just by looking at them?

Nevertheless, it seems that this season, these items have been taken to the next level. These motifs aren’t only exclusive for summer and beachwear anymore, but you can find them also on sweaters and other pieces.

2. Bomber jackets

It probably doesn’t seem groundbreaking that these aviator jackets are on the list of dominating trends, but the truth is they were quite popular at the latest fashion presentations. What we absolutely love about these is that they come in multiple models, everything from traditional 1970s flight jackets to high-shine ones. It basically means that there aren’t any limits when it comes to matching them with different outfits. This is a feature that will make them very popular when it comes to casual streetwear.

3. Oversized trench coats

These coats are a must when it comes to spring wear. However, for this new season, they have been, in a way, upgraded. Yes, they are still the same coats, but more voluminous with large sleeves and strong shoulders. This oversize trend has been around for a while, so it isn’t really surprising that it was finally applied to trench coats.

Upon hearing the words “trench coat,” your mind probably goes to an outfit that consists of trousers and a button-up shirt. However, what makes these even more interesting is the way in which they are matched with other clothing items. Yes, we are talking about shorts and poolside sandals. Take about innovation.

4. Sharp tailored suits

If oversized clothes aren’t really your thing, don’t be alarmed because well-tailored suits will never go out of fashion, and this trend continues this season as well. Everyone looks great in these, which means that you cannot go wrong, whether it is a suit, a pair of trousers, a trench coat, or a simple jacket. Some even call this trend the Addams Family trend. As you can assume, black and other dark colors are dominating, but the bottom line is that these always look elegant.

5. Print everywhere

If you want to match your clothes to make a statement, now is the time. We are not only talking about all sorts of motif that you can put on a shirt but about outfits that depict a single print or pattern. We believe this to be a great opportunity to play with your clothes, be creative, and always come up with a new design. Shirts alone comes in multiple sizes and shapes, which means that you can wear them with almost anything, and more importantly, they are suited for every occasion.

6. The 1970s are back

There are a few celebrities that we should thank for this. This trend started small a few years ago, but then it snowballed into some bigger, and it seems that it isn’t going anywhere. Today, you can complete your outfit with a wide array of flare jeans and corduroys in multiple colors and designs, as well as safari suits and already-mentioned aviator leather jackets. If you still have one of these in your clothes, you should take it out because it will be a dominating the scene next year.

7. Neon

The thing with neon clothes is that you can’t go unnoticed. We aren’t talking only about vibrant colors, but also more subtle ones. One more thing, regardless of how popular these are, not everyone can pull them off. They are so daring, especially when it comes to some major piece, that one must possess a certain attitude in order to wear them effectively.

If you believe that you can pull these off, then you are in luck because the following season, there will be numerous items you can choose from, from common T-shirts to jackets, rompers, and even sneakers and laces. Surely you have seen these around and thought how cool they look.

On the other hand, if you want to test yourself and see whether you have what it takes, you should look for inspiration online by looking for photos from fashion presentations and figure out a way how to match them perfectly.

8. Pastels are also here

If you don’t think that neon clothing is the right choice for you, you can always go in the opposite direction and opt for pastels. Don’t worry – you won’t look boring and ordinary because there are so in right now. These colors are dominating the fashion scene, and what’s more, different ones are combined together to make a unique impression.

Yes, all pastels are in the game, from Dijon mustard to dusty rose and periwinkle. You can opt for single-colored items, or on the other note, those that depict a one-of-a-kind design or pattern. The best thing about these is that you will be able to wear them in the future by mixing and matching them with different types of outfits.

Conclusion

As you can see, when it comes to fashion trends for the next year, they are quite diverse. You can choose between multiple colors, cuts, patterns, and designs. This means that, whatever the occasion is, you will always be trendy and make an impression wherever you go.

5 Reasons to Consider a Post-Wedding Photo Shoot In Italy

By

Billy Voss

-

September 16, 2020

Italy is quite possibly one of the best places to have a wedding. But the country is also great for post-wedding photoshoots!

When browsing locations to have a post-wedding photo shoot, various factors exist that can help you make the right decision. But we’re here to tell you why Italy is the right and best candidate for the job.

Without wasting too much of your time, let’s start immediately.

1. Favorable Weather

Italy resides in the Mediterranean. This means it has a pretty favorable climate at least two-thirds of the year. We don’t recommend going there for the winter season, but spring, summer, and autumn are perfect for a post-wedding photo shoot.

Depending on where you’ll be having the photo shoot, there are specific months that are perfect for the occasion. If you’re considering the southern parts of the country, then we don’t recommend August as it can be pretty darn hot.

If central and northern Italy is your choice of destination, then the best months for taking a post-wedding photo shoot are April and May, and September and October.

These four months will give you the best weather for a photo shoot.

2. Spectacular Cuisine and Even Better Wine

If there is anything synonymous with the country, then it has to be the characteristic cuisine and delicious wine. The country is home to many wonders. From archaeological masterpieces to historic landmarks, simply said Italy has it all.

But the food and especially wine is something that can be found nowhere else on this Earth.

If you’re considering a post-wedding photo shoot in Italy, then do know you’ll also have the option of sampling some of the finest foods in Europe. Italy is widely known for its pizza, pasta, lasagna, Fiorentina steak, risotto, osso buco, polenta, and many more foods.

But foods aren’t the only thing that might tempt you to come here. When discussing foods, we have to touch on Italy’s wine. Wine is what these people live for; that and pasta. But the country is home to some of the most widely renowned wineries that produce the highest quality grapes.

Good wine is very expensive in Italy but it is a must-try.

3. Great Landscapes

There are so many beautiful places in the country that will be perfect for a wedding photo shoot. But if you’re not interested in taking a picture at the Colosseum or the Leaning Tower of Pisa, then why not go for an off-round adventure?

Italy is home to a magnificent and diverse landscape. From tall hills, huge mountains, and wine fields full of vibrant colors, the countryside is amazing. This is precisely why some pretty popular destinations captivate the bride and the groom.

One very popular location is Como Lake. The lake is world-famous for its vibrant colors, crystal clear waters, and captivating smell. The Amalfi Coast is even more popular than Como Lake simply because of its natural beauty.

Other beautiful areas include Tuscany and Lake Garda.

With many more options available, you should choose wisely where to have your post-wedding photo shoot as it can really make a difference.

When discussing reasons to do a photo shoot here, you have to consider the photographer as well. It’s safe to say that the country has amazing photographers that know the region well. One such photographer is Nicola Tonolini.

4. Italian Fashion?

While not directly related to your wedding photo shoot, but how about you get dressed with the finest “la moda italiana” offers? The country is truly full of artists that take their job very seriously. Everyone has heard about Italian suits, Versache, Dolce & Gabbana, Gucci, Prada, and other fashion brands.

And you will do some shopping here. So, when going apparel hunting for your post-wedding photo shoot, how about you spend some extra cash on an Italian classic?

5. There Isn’t a Better Place For a Honeymoon

While the honeymoon isn’t that important right now, it’s important to consider it. And when browsing for locations to have your honeymoon at, why not settle for one in Italy?

Since you’ll be doing the photo shoot there, it will be quite convenient to go on a honeymoon to the countryside, shore side, or even in one of Italy’s big cities such as Rome or Naples.

It’s safe to say that you’ll have a lot of fun in you choose the country as your honeymoon destination. There is also a common saying that the bride and groom oftentimes choose Italy as a honeymoon destination.

Not only will you sample the country’s many wonders and beauty, but you can spend the majority of your time traveling through the peninsula.

There is a clear and obvious reason why the country is so popular with younger adults.

Tips For Choosing a Photographer

Now that we’ve talked about why you should have the post-wedding photo shoot here, let’s explain a bit more about the photographer.

Preferably Local

The photographer you find needs to know their way with foreign clients and couples as well as local wedding destinations. They can show you around and find beautiful places in the area and that’s why you need someone from that place.

Experience

It’s safe to say that you are taking a huge risk if you hire someone that isn’t as experienced. But an experienced photographer will charge a heck of a lot of money.

So when exploring options, do take into consideration that you will get far more from a photographer that has had years of experience behind its belt. But all that experience will cost you money.

Look At Their Portfolio

The only way to be sure that you’re hiring the right person is to ask for the photographer’s portfolio. Always know that every photographer has one and never settle for someone that says they don’t. Nearly 99% of photographers have websites where they post their work, so finding them is easy.

5 Most Beautiful Ski Resorts in Europe + What to Buy if You’re Going Skiing for the First Time

By

Дмитра Врачарић

-

September 16, 2020

Skiing is one of the most popular winter sports. A trip to the mountains gets enjoyed by young and old; it is a great experience for everybody. Many people grew up going on ski holidays and some want to start a new tradition. There are a lot of ski resorts all over the world. Most of those ski resorts have ski schools, lift pass deals and other off-slope activities like hiking, Nordic skiing and indoor climbing. Italy, France, Austria and Switzerland are some of the most beloved destinations. Are you planning to go on a ski trip with your family or friends? We will provide you with the 5 most beautiful ski resorts in Europe for beginners, intermediates and experts. We also give you a list of things to buy if you’re going skiing for the first time. Start packing and travel to one of these lovely places for a memorable holiday.

1. Alpe d’Huez

This popular ski resort is located in France. The place is not only loved by families who want to ski, but also by groups of friends. It does not matter if you are a beginner or an experienced skier, everybody can ski or snowboard here. Snow lovers travel to this place because of its various, steep, and long slopes and for guaranteed snow. There are a lot of snow sports and other activities.

2. Livigno

On the sunny side of the Lombard Alps in Italy, you will find Livigno. Snow is guaranteed here. Livigno is known for international competitions that take place. The place has many challenging black slopes for experts. But also for the beginners, there are easy slopes. And of course, do not forget the big après-ski parties in the afternoon. Tourists enjoy music, drinks and dancing after a day spent on the slopes.

3. Zillertal

Zillertal is located in Austria and has often been rated as the best winter sports resort in the Alps. The quality, service and safety are highly rated. Zillertal has an altitude of 3350 metres above sea level. Do you want to visit a ski resort with stunning views and beautiful nature? Spend your ski holiday at Zillertal.

4. Zermatt

Zermatt is the highest winter sports area in the Alps and it has Europe’s most iconic mountain. People are calling this area the jewel in the crown of Switzerland’s ski resorts. The resort has high-speed chair lifts and panoramic cable cars. If you have the money to afford it, then it is sure you will have one of the best holidays.

5. Val d’Isère en Tignes

Val d’Isère en Tignes is one of the biggest ski resorts in the world. At this location in France, skiing is possible at the glacier La Grande Motte during summertime. Snow is guaranteed. It is an extensive, various and family-friendly destination. It is one of the largest ski areas in France and has 300 kilometres of slopes and 82 lifts.

The best ski wear

When you are planning a ski trip, you have to be prepared to manage different types of weather conditions. What do you have to wear during skiing? One thing is sure, the right clothes for skiing need to be warm, but not sweaty or stinky. While you are skiing in the snow, ski wear has to be waterproof and breathable. Besides that it has to give you a great range of movement so you can fully enjoy skiing. Ski wear is high-priced but once you buy it, it can last for many years.

A ski jacket is one of the most important items of your ski outfit. Make sure you choose the right one for you. It has to keep you warm during extreme weather conditions. A ski jacket has to be waterproof, light but breathable. In many jackets, you can find a waterproof membrane and a thin waterproof coating. Even those ski jackets can be worn as winter coats during an extremely cold winter. So you are not only stealing the show during your ski holidays, but also back home.

Under your ski jacket and trousers, you have to wear some base layers. It is important that those layers provide the right body temperature. Next to the ski jacket, ski trousers are also an essential piece. Like a ski jacket, a good pair of trousers also must be waterproof and comfortable. Nowadays you see a lot of high-tech ski clothing.

Gloves and goggles

You have to invest in professional essential ski gear like gloves and goggles. When you are preparing for a ski holiday, do not take the standard gloves lying in your closet. If you do not want your fingers to freeze, buy professional ski gloves which are durable and waterproof. Leave your sunglasses at home and go to the shop for ski goggles. Goggles have different color lenses for different weather conditions. The ski goggles should fit perfectly around your nose.

Other ski essentials

To prevent your ears from freezing off, we advise you to buy a hat. Choose stylish hats with logo embroidery at Logomutsen.nl which you can wear the whole season. Skiing is a dangerous sport, which means we have to do our best to prevent accidents. Ski safely and buy a helmet too. Socks are maybe not the first thing you are thinking about when you are packing your ski essentials, but they are relevant too. Ski socks are giving you more protection than normal socks. They are thick, warm and comfortable.

Did you book a trip to your favourite ski resort? Great. Then it is time to go shopping and buy all the essential ski wear and gear you need for an unforgettable holiday.

5 Ways to Feel Comfortable With Your Photographer

By

Billy Voss

-

September 16, 2020

photo-1520390138845-fd2d229dd553 — Photo by William Bayreuther on Unsplash

Have you ever experienced an awkward feeling while having a photoshoot? It is pretty normal. Most of the people feel uncomfortable at the beginning of a photography session. It doesn’t matter whether you are a newlywed couple, a super excited kid, a confused teen, or a tired dad, feeling uncomfortable during a photoshoot is common for everyone. Photographers use various tips to help their subjects feel relaxed, and most of them work well.

If you are going to have a photoshoot for an important occasion, you might be worried about how you would deal with that uncomfortable feeling. Relax! According to ozphotovideos.com, there are many tried and tested tips that will keep you calm throughout the photo session. We are going to share the most effective 5 ways to feel comfortable with your photographer.

1. Have an Introductory Talk with Your Photographer

Most of the time, the first place you meet your photographer is in the studio, most probably, a few minutes before your photoshoot. Starting posing soon after you meet a person for the first time will obviously make you feel awkward.

Therefore, we recommend having an introductory chit chat with your photographer. Tell him/her about yourself, how important this moment is for you, how you searched, and why you selected him/her for your special occasion.

You may ask questions about what he/she finds most interesting in this profession? Talk about the studio, praise the displayed specimen, etc.

It will ease the tension, and you will start feeling relaxed with your photographer.

2. Practice Posing

The most uncomfortable feeling during photoshoot comes due to posing. You can avoid it by practicing it in advance. Check for the suitable poses that you would like to have in your photographs. Inform your photographer about the poses you are comfortable with. You may ask him/her in advance how you are supposed to pose while having the shoot and try to practice it before presenting yourself in front of the camera.

Another easy tip to practice is to use a mirror to check how you perform during the session. It will build up your confidence, and you will not feel perplexed or uncomfortable with your photographer.

A lot of stuff is available online, from where you can get great ideas for your photographs. Select the ones that best suit you and your event. Share them with your photographer so that he/she may guide you more about it.

By practicing it beforehand, you will stay more confident and comfortable during the photoshoot.

3. Say NO to What you Don’t Like

Different photographers have different styles of working. The way they shoot pictures or the way they ask you to pose may sometimes bother you. Do not hesitate to say no if you don’t like something.

If you do not find a pose comfortable or think you will not look appropriate in that style, you may explain it to your photographer. Inform him/her that you do not like doing it that way. Ask for an alternative. Tell your photographer how you have been practicing and show how you want it to happen.

You may ask your photographer to show you some photos. It will give you a better idea of how you are supposed to pose and what results you will get. If you find them good, you can go according to your photographer’s instructions. But if you do not like them, you can simply say no.

No doubt, the photographer has professional skills that you may lack, and the way he/she is asking you to do may get you better results. But if you are not comfortable and something is bothering you, you will not have a good photograph.

4. Choose a Dress You Feel Most Confident In

When you are having a photo shoot, all you want is looking good and getting good results. If you are not sure what to wear, always go for the dress you love the most, and best suit the purpose you are taking the photos.

Dressing up well is important to help you feel relax because you don’t need to think about how you are looking, and hence, you can easily keep your focus on the photoshoot.

Wearing a dress that makes you feel worried about your appearance will take your focus away from the shoot and more towards keeping a check on how you are looking.

5. Take a Friend with You

Having a solo photoshoot is more uncomfortable than having a friend or a companion with you. If you need to do a solo photo session, ask a friend to join you and stay with you till the shoot is over.

Keeping a company with you on the shoot will help you stay relaxed in many different ways. Having a friend around will make you feel secure. You may ask your friend for the suggestions about the shoot. A friend will keep encouraging you throughout the photoshoot.

Moreover, you may have a chit chat with them when you feel bored or tired. Ask your friend to get you a coffee or some snacks while you get your shoot done. In short, taking a friend with you will keep you at ease in the studio, and you will feel more energetic throughout the process.

Conclusion

The fear of going in front of a camera may spoil your photographs, and you will fail in getting that natural smile or engaging look. Therefore, you must take this fear off your mind before you go for a shoot.

We understand that having a photo shoot with a photographer you might not have met before can be very uncomfortable. But, the photographers themselves are very professional and can help you feel relaxed. In case you still keep experiencing that awkward feeling, you can try the above mentioned tips.

These tips will help you stay calm and keep your focus on presenting your natural self.