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8 Ways Influencers Can Help You Promote Your Products and Services

Source: Socialbakers

For all of the millennials out there, we have seen the transition of how digital advertising changed from the traditional media channels (like Print, TV, and Radio) in the past and how marketing campaigns are done today. It has a more advanced approach as people spend their time more than ever on their smart devices. Through this, society has coined the term influencers. They are usually social media personalities or groups of people who can affect a person’s purchasing decision through a marketing strategy. If your company is having doubts about getting its services, here are some of the reasons why the use of influencers on your next marketing campaign can make it more successful.

Source: Inc. Magazine

1. The more, the better

There is a saying that goes ‘Less is more’ or ‘Too much of something always bad.’ It does not apply to advertising with the use of influencers – the more, the better. Imagine someone who would scroll down on his or her social media feed, and see a lot of influencers using the brand’s item or availing specific services. It will surely spark any consumer’s interest, as they may have the urge to try what your company is offering. A company or management that can help you reach more influencers can help you get more audience compared to getting an individual one that has a limited reach.

Source: netdna-ssl.com

2. Unlimited creativity

The possibilities, in terms of creativity, are endless when you use an influencer on your next marketing campaign. Influencers always create thoughtfully considered content as they create posts that will make their viewers interested while keeping their social media feed in the most aesthetic form. Their mind’s creative juices start running as soon as they are up for the job. You may find yourself amazed with the end result of the campaign when they use your brand’s products and/or services in ways you thought are not possible.

Source: campaignlive

3. Efficiency at its best

There is no doubt how influencers push the boundaries of creativity, including how they can deliver fast results. They usually give their best in expressing the most creative output they could. As mentioned, asking influencers to create content that will be posted on their social media should adhere to the aesthetic of their social media account. Due to this, they might already have a preset filter or already familiar with how to edit and post the end result. Aside from being efficient in terms of content creation, influencers use the power of social media to help companies get faster results compared to other digital advertising platforms.

Source: Ethos Marketing

4. The ad can be viewed for a longer period of time

Depending on the contract, ads or marketing campaigns created in collaboration with influencers can be seen on social media for a longer period of time. There is an option to keep the post in their accounts for good and can still be seen for years. Old posts from the influencer’s social media feed may be already covered with the latest ones, but some fans would at times scroll through their favorite influencer’s account. This happens when they remember something about the influencer and start to browse their feed. The ad will still be there and can be accessed easily.

Source: Three Girls Media

5. Interconnected chain of followers

Social media connects people from different walks of life – may it be families, friends, and even strangers. Though having strangers follow your personal social media accounts may look scary, these connections automatically become an audience of digital advertising. Especially that there is an option to repost through the social media platform itself (like Twitter’s ‘retweet’ function), through an app (like the Repost App for Instagram), or even a screenshot, using influencers on your digital marketing campaign can go a very long way. It could even have a global presence before you know it!

Source: PearlPoint Nutrition Services

6. Fits the company’s marketing campaign budget

Getting the services of influencers, depending on their popularity, could be reasonably priced. This is in comparison to getting a movie or TV star, which may give full access to different media channels but could be very expensive. Apart from that, it may require you to get a full production unit which will be an additional cost. The great thing about influencers is how they can get things done on their own. Since they already use their camera and video recorders, there is no need for any additional equipment or would only require a little help.

Source: Lawyer Monthly

7. It goes with time

People spend more time more than ever on social media, that’s why getting the services of an influencer would be preferable to the others. Even television nowadays has internet connectivity, making it possible to browse social media platforms like Facebook and YouTube. It may be sad to see conventional TV getting less attention than it used to, but people nowadays prefer having entertainment the way and the time they want it. Aside from this, influencers join new social media platforms that can reach an even wider audience. The introduction of TikTok in 2018 is the best example where a lot of influencers joined recently, where they are currently using it for endorsements and collaborations as well.

Source: AdEspresso

8. Relatable to their audience

Since there are influencers who started with no affiliate connection with someone popular, they gained their popularity through hard work and know what it feels like to grow. This makes them relatable to anyone who looks up to them, where it can reach your desired target market easier. The audience can have the assumption that if this influencer is using your products or services, therefore it might turn out to be great for them too.

Let’s be honest. Influencers changed the way how products and services can be promoted. If you are looking for their services, one of the best ways to reach them is through Intellifluence. It has one of the largest verified influencer marketing networks, which will ensure that it can reach millions of audiences that will be interested in whatever your company is offering. It can cater to your brand’s target market – may it be art, fitness, food, technology, and more – without the hassle of contacting each and every influencer on your mind. Try Intellifluence and see how it can promote your products and/or services while having an increased brand awareness and better sales figures.

Start Your Case Review With a Personal Injury Lawyer

After experiencing an accident and getting injured, it’s important to contact a personal injury lawyer. Check this site to learn more. Accidents can happen all the time – it’s either on your way to work, on the road, or on someone else’s property. It’s bad, either way. So, aside from the physical pain you get, you are also put in a critical emotional and financial state. You must pay for medical bills or other expenses that may be out of the realm of your possibility to pay.

And let’s not forget about the injuries that might put you in a position where you cannot work anymore, which means lost income. Therefore, you must find a helpful attorney that has experience with these types of situations.

However, as long as the other driver is insured and more than 50% at fault for the accident, their insurance company must pay for your pain, medical costs lost income, and other damages caused due to the accident. But if you’re not familiar already with insurance companies, we must say that they’re really hard to deal with, especially if you decide to handle the case all by yourself.

Because of this reason, the best thing to do is to get a personal injury lawyer on your side, so you can get the compensation you deserve. Here are some other crucial tips on how to get a personal injury lawyer if you’ve been involved in an accident.

Source: Pinterest

Do some research and consider the lawyer’s experience

When looking for an experienced personal injury lawyer, you must do some good research beforehand. Research might help you come up with a few potential candidates, but you must ensure that you choose the most experienced one. It’s the most important factor to consider first. Choosing an inexperienced lawyer with no specialty will never help you win the case in court. So, make sure to choose an experienced lawyer who has enough knowledge and experience to handle your personal injury case.

It’s also important to get as much information as possible about the lawyer’s experience, including if they’ve been handling cases like yours, and how long they’ve been practicing as a personal injury attorney. Dig deeper and see if they normally handle these types of injury cases.

Source: Atkinson Vinden Lawyers

Reputation is everything

Hiring a lawyer with an excellent reputation will improve your chances of winning your case in court. So, make sure that your personal injury lawyer is a respected one. Check several insurance companies, and ask other lawyers if they won their respect. It helps to review their online website and social media accounts. See if they have positive reviews from other clients. Detroit personal injury lawyers, for instance, can handle the toughest cases.

No matter your location or situation, these attorneys are dedicated to helping you with your case. You can depend on them, as they will put your needs first and fight until you get the compensation that you deserve. At Mike Morse law firm, you will find experienced injury attorneys that will handle your case best, and put your needs first. Take action now and call one of the attorneys from Mike Morse law form and get a free consultation.

Source: Entrepreneur

Determine their winning records

When choosing a lawyer, you want to look at their past experiences. Did they handle similar cases? Look for winning records, it’s an important matter. You will need a lawyer who has the knowledge and experience to ensure that he handles your case to the maximum possible.

Source: The Monsour Law Firm

Get feedback

You might possibly have a friend or a family relative who has been involved in an accident a while ago. So, contact them and ask them to recommend you a good lawyer. If you get good feedback about the lawyer, then give him a call and ask for a consultation. But do not trust 100% all the recommendations you receive. Meet with the lawyer, and then decide whether they are worth it or not.

Choose a lawyer you can communicate with, someone who is a good listener, and consider your wishes and how you would like the case to be handled. Communication is key and it will have a massive impact on your case. It’s simple: the whole process could either be simple or stressful

Source: J&Y Law Firm

How much does a car accident lawyer cost?

Don’t rush and jump on a train without knowing the price of the ticket. Speak to your lawyer in advance, and determine how much he expects to receive from you, and how he would prefer to be paid: in advance or after the case is finished. Some lawyers will only accept to be paid if they win the case. This can be one of the advantages when selecting a great personal injury lawyer.

So, as mentioned already, lawyers charge differently. Not everyone will charge you prior to working on your case. Some of them will ask for a sum at the start process, and some will be paid after the process finishes. And, the amount will be taken away from the total cost.

Source: Mandell, Boisclair & Mandell, Ltd

Should you be involved in the case?

Before considering hiring a personal injury lawyer, consider your role in the lawsuit. What will be expected from you? Some people want to get involved in the case, while others prefer to let their lawyer handle the case completely. Attending meetings, be updated with the case, and so on: sometimes, it makes people feel more stressed about the situation. Even lawyers ask their clients to be more relaxed and let the case in their hands. Remaining on the sideline isn’t wrong. Make sure you discuss each aspect with your lawyer, including what are your responsibilities and if you should get involved in the process.

Source: PayTechLaw

Is it worth hiring a lawyer?

It’s safe to say that not any situation needs a personal injury lawyer. But if your case is more complex, then it’s best that a lawyer gets involved. Having a good lawyer by your side will give you the best chances to win the case. Most importantly, if you suffer from injuries, then hiring a lawyer might be the best thing to do.

Once you will get in touch with a lawyer, you will get answers to all of your most burning questions about legal procedures.

Nearshore Software Development as a Competitive Advantage

The pandemic has forced all of us to focus on the current circumstances rather than planning for the future. However, according to a McKinsey report which analyzes the challenges of the so-called new normal, 2024 will be the year of looking into the future rather than struggling with ongoing issues caused by the coronacrisis. It is the right time to change attitude and switch from reacting to foreseeing and planning.

Source: Business Partner Magazine

The new normal and a burst of innovation

In 2024, a large number of businesses changed their digital strategy and expedited the implementation of innovative solutions. According to McKinsey research, companies were able to respond to changes as many as 20-25 times faster (and in the case of enabling remote working, even 40 times faster) than expected by employees. This proves that there was huge dormant potential for digital change in organizations.

Source: Bits In Glass

Nearshoring as a competitive advantage

In doing so, many businesses have decided to cooperate with IT outsourcing companies in countries located nearby. Nearshore-IT can be a good idea for companies unwilling to outsource their work to faraway locations. This model can bring many other unexpected benefits and help you to build a competitive advantage. Here is what you can get:

  1. Quick access to competences – many IT outsourcing companies have human resources available which are ready to undertake new projects in an instant. Not all employees are assigned to projects so as to guarantee the smooth kick-off of projects for new clients.
  2. New management styles – IT companies cooperating in a nearshoring model very often take advantage of management styles which improve collaboration in remote teams. If your company does not use Agile methodologies (like Scrum, Kanban, Disciplined Agile, and many others), such cooperation can be a great opportunity to become familiar with them and improve internal project management techniques.
  3. Extended talent pool – nowadays many companies join clusters, create aliases, and join software development organizations. For example, in Poland, several IT software houses are part of SODA (Software Development Association Poland), where they can exchange knowledge and resources. This way their clients benefit from wider access to know-how and competences.
  4. Newest tools and technologies – innovative technologies and tools are one of the main focuses of IT nearshoring companies. To increase competitiveness, IT companies keep an eye on recent trends and use top programming languages.
Source: Business Partner Magazine

Nearshoring in Poland – case study

A Swedish e-commerce platform checked Polish developers’ skills

The Swedish company Boozt Fashion AB is the owner of the e-commerce platform Boozt.com. After previous experiences with offshoring IT services to India and Vietnam, the company set up headquarters in Malmo in 2017 and made the decision to look for an IT company located nearby that could support the company’s developers. It was important that the chosen external IT provider:

  • could provide access to developer competences and scalable teams
  • had good language skills
  • was able to develop a custom system based on PHP technology and provide technological know-how

Due to the development and the need to have several scalable development teams, the choice was made to outsource services to Lithuania and Poland. These countries have a similar working culture and are located in a convenient distance and within a similar time zone.

In the case of the Polish team, the company decided to entrust the implementation of the project to JCommerce, an IT service provider that has been operating on the market since 2005 and had the necessary programming skills. Cooperation with an IT nearshoring partner turned out to be a home run, and unlike in the case of the offshoring model, there were more opportunities for face-to-face contact.

Source: business.com

The company came to value the skills and expertise of Polish front-end, back-end and DevOps developers. The first successfully implemented project resulted in trust and long-term cooperation, as part of which the external IT company:

  • proposed the use of agile methodologies (Scrum, Kanban)
  • provided high-quality team competences and further competences as cooperation developed
  • provided technical know-how which the company could adapt in-house
  • set up a dedicated e-commerce development center in Poznań
  • provides support and reacts quickly, which is especially important when collaborating in distributed teams
Source: The Software House

Some important facts about IT services in Poland

Nearshoring services have allowed many companies to implement essential innovative digital solutions during the coronavirus pandemic. Digital Transformation calls for access to developers’ competences and taking advantage of the experience of companies implementing projects for clients from many industries. What do we know about the Polish IT sector and why do so many companies decide to locate their development centers in Poland?

  • The Polish IT industry grows by 6% every year – software development services are an important element of Polish companies’ development strategy.
  • The IT sector offers jobs for over 400,000 Polish IT specialists.
  • There are over 78,000 IT graduates from technical universities in Poland, and this number is growing every year.
  • A good environment for technology startups. According to the Polish Startups 2024 Report, during the coronavirus pandemic and the associated accelerated digitization, 56 percent of entrepreneurs claim to have grown their client base.
  • According to government sources, the share of the IT / ICT sector in Poland’s GDP accounts for 8%. Poland is also an important market for software development services and a nearshoring partner for Germany, Great Britain and Scandinavian countries, among others.
Source: TMS Outsource

Nearshoring to Poland? Why not?

Nowadays IT nearshoring helps companies to achieve their goals and means more than only a cost-effective solution. IT nearshoring helps companies to access unique and niche competences and skills. While searching for a destination for IT project development, it is worth taking a closer look at Poland.

Nearshoring to Poland? Why not!

Poland is considered the 3rd best country to invest in and Polish IT companies can guarantee access to a vast talent pool of 240,000 software programmers. The excellent location and well-developed infrastructure convince global behemoths like Google, Microsoft and Facebook to locate business in the heart of Europe. Over recent years, Poland has also become one of the top destinations for nearshoring software development projects, and nowadays companies from European countries eagerly take advantage of Polish developers’ expertise.

Top 4 Considerations When Buying a Hunting Ranch

Source: OX Ranch

Each of us has his own hobbies and activities with which he wants to fill his free time. Each of us has free time that he wants to be nicely filled and to enjoy it. That is why the plans for spending free time are always made on time in order to have the best and most interesting time. How do people usually want to spend their time? People usually opt for one of the following activities or hobbies: playing the guitar, painting, sculpting, going to the gym for training, some outdoor activities such as hiking, jogging, hiking, fishing, or hunting. As the weather warms up, more and more people are opting for sport fishing or sport hunting. What does that mean?

Source: Anthony Simpson Ranches

It means hunting which does not mean taking prey, killing it, and carrying the prey. It only means a hobby with which they will catch one of the animals and only release it afterwards. For such purposes, there are hunting locations to which most hunters go. So most often they decide to go to some of the national parks or forests where in a certain period there is approval by the institutions for this type of hunting. There are rules, the most important thing is not to kill the animal and then release it again, but also not to take it outside the nature reserve. Despite this opportunity, some of the people who are determined for this activity decide together to buy a hunting ranch where they will have freedom will be safe, and will be able to hunt in peace.

These are large areas usually with a very large area, lots of greenery, and some of the most common wildlife species such as wild boar, roe deer, foxes, etc. These animals came here to live on their own or were caught and brought here with the permission of the state. It is also not advisable to kill these animals, but only to be hunted with needles with sleeping fluid and to be released after the hunt is over. This option is very tempting for a growing number of hunters, and in addition, it is an option that requires engagement once and then you get your own hunting spot that you can enjoy whenever you want. Wondering what to look for and tactics to help ease the way? Today is exactly our topic of conversation, and to find out more stay with us until the end of this article and follow the answers we bring you below. Are you ready? Let’s get started!

Source: Republic Ranches
  1. The location of the ranch should not be too far away – always the first thing that hunters pay attention to is to be away from home, but not too far away. Especially this option when it comes to they are looking for a place where they can enjoy their favorite activity, and that is not a location that is too close or too far, says from the Harrigan Land Company who have been doing this for a long time. and who currently have a great range of ranches of which the best are in Chicago. It is ideal for this ranch to be a few tens of kilometers outside the hometown so that there is not much travel to the hunting area, but also not so close to the city that other people want to come or enter and hunt on their own inside.

    Source: Pinterest
  2. What they buy is bought in a safe and legal way – the thing that hunters are most afraid of is when they want to buy a ranch on which they can hunt, it should not be resold illegally or it should be sold by an entity that is not allowed to do that work. The fear is real and it exists because countries around the world have strict rules, and especially strict imprisonment and fines if any part of the law on animal protection is violated or the laws on the sale of property and other types of space. That is why they constantly check the correctness of the offer and the correctness of the seller who sells the hunting ranch.

    Source: HomeLand Properties
  3. They pay attention to what animals are on the ranch – each of us has an idea according to which one is guided. That idea also applies to the supply of animals on the ranches. Some hunters want to have orphaned species of animals only which are more numerous and do not want some of those which are fewer in number. Furthermore, they do these checks from the aspect of humanity because they do not want to catch animals that are endangered or too many animals just to be part of the ranch for such an activity that causes fun and pleasure for them, but not for the cute animal that does not enjoy at all that activity which is fun for those who hunt.

    Surce: www.sidexsideranch.com
  4. They are looking for the most favorable offer that will include several things – searching for the most favorable offer is a very natural thing that every person would do. When we say every person we mean literally everyone. What does that mean? When it comes to this type of shopping, each of the hunters looks to buy a ranch, which is not far from where they live. So they avoid buying something that is out of town or the local community in which they live. Then the size or the surface is important to them. They want neither too big nor too small a ranch. In the end, they want a large enough supply of animals that will be properly caught and looking for something that will not cost them too much. This combo they seek to fulfill and to a large extent with the help of agencies fulfill it.

    Source: Pinterest

This is what each of them pays attention to when searching for a location to practice this activity. Now you know what they pay the most attention to if you decide to take such a step to look for a hunting ranch.

Who Are the Favorites to Win the Euro 2024 in Football?

Source: TASS

The spectacular event we were looking forward to, which was supposed to happen in 2024, but was delayed due to the pandemic that affected the whole world. A little over two weeks until the start of the Euro competition in men’s football where 24 national teams will test their skills and strength on the football field and will fight for the title of the best team in Europe for 2024. For true football fans and fanatics, this is one truly unforgettable experience and a phenomenal source of fun that will allow them to watch football matches with their friends throughout a month and guess which players will take the prize in their homeland. Who will take the trophy home and make his fellow citizens happy and proud of the group that plays for the country? They will have the opportunity to guess where the other rival teams would end up and bet in the online bookmakers on the score of the football matches.

Source: Football Makes History

But let’s go back a little bit to the past and see how this story started, where its beginnings are. The first championship in football in Europe was held back in 1960 in Paris, where 4 out of 17 state teams competed for the final rounds to earn the Delaunay Trophy and win the European tournament. By the way, the trophy won at this tournament was named after the man who came up with the idea for this championship, Henry Delaunay, who was the Secretary-General of the French Football Federation. Unfortunately, he did not wait to see how his idea was realized in reality, because he died long before the start of the contest, so in his honor, the cup bears his name.

The winner of the first contest in men’s football in Europe is the Soviet Union, which defeats Yugoslavia in the final. The first year proved to be quite successful and there was interest in this format of competition for both the national teams that applied and the football fans. So the Union of European Football Associations or UEFA for short decided this to become a tradition and to hold such a competition every 4 years when a titleholder will be chosen.

Source: Football Makes History

Over the years, some rules have changed, such as the number of national teams competing in the finals. He increased from 4 teams to 8 in the sixth events held in 1980, later in 1996 the number of teams that can qualify for the final doubled to 16, and since 2016 24 national state groups of players have the right to enter the final games.

In the past, Spain and Germany, which have won three titles each, have won the most championships over the years. Currently, the title, from the play down in 2018, is with Portugal, but that does not mean that it will stay there or that Portugal will not take first place again. Let’s see now which of the national teams stand out as favorites for this year’s competition, do you think that they have deservedly come to where they are, and is your favorite team among them?

Source: DW

In 2019, we had the opportunity to follow the qualifying rounds for the national crew to reach the finals, which was quite a fun and exciting experience. However, out of 55 UEFA national teams, only 24 national groups have secured their place in the final games, and only one of these 24 groups will take the victory in their republic. Here are the football players that will fight for the prize, arranged in six groups: Turkey, Italy, Wales, Switzerland, Denmark, Finland, Belgium, Russia, Netherlands, Ukraine, Austria, North Macedonia, England, Croatia, Scotland, Czech Republic, Spain, Sweden, Poland, Slovakia, Hungary, Portugal, France, and Germany.

Speculation has already begun about who are the favorites for this season and who will lift the trophy on July 11, 2024, in London. Among the favorites are Spain and Germany, who have won the continental contest in football three times so far, France, which also has experience of winning the competition in the past, and Belgium and England, which are on the list as favorites, but this would be the first time to be the winners of this competition.

Source: 90MIN

What makes these countries favorites in the competition? Maybe how they showed themselves in the sport matches in the reducing rounds, their readiness, and commitment to the sport, the team play between the players in the team that is crucial in these end playoffs. Each of these characteristics plays a key role in helping them achieve the long-awaited title.

And do you know who loves the European Championship more than the real sports fanatics? These are the normal online bookmakers because this is their time to shine. Millions of bets are made, in physical bookmakers where it is allowed in countries or online bookmakers around the world. If you want to bet on your favorite for this championship, and you have no previous experience, you can learn more about football betting around the world at betfootball.com. You will receive excellent instructions on how to place your bet correctly, as well as numerous tips on online betting, which you should be extremely careful about and all this will be explained to you through examples to better understand the point.

Source: beIN SPORTS

One of the latest pieces of information that shook the sports news and scene is the joining of Karim Benzema to the French homeland squad, which means an increase in the chances for France to win the trophy this year as well. But we will wait a little longer for the end result.

Have you decided who will be your favorite for this phenomenal match, and to whom will you place your bet? If you have your favorite, follow the directions given to you and rejoice in the result. And if you have not collected the album of stickers for Euro 2024, hurry up, because the mania is still going on and time is slowly running out and the number of self-adhesive stickers is decreasing and stocks are running out quickly.

Is Online Counseling as Effective as In-person?

Source: NetDoctor

As the world is changing due to the COVID-19 pandemic and improvements in technology, more people than ever are seeking out online therapy as a way to cope with their mental health concerns. Online therapy or counseling involves providing mental health treatment and support through the internet. These sessions can be through email, phone, video chat, or messaging.  The World Health Organization (WHO) has reported that 70% of the world has now adopted online counseling platforms as a way to manage this new normal and not disrupt the mental wellness industry and the people who need support. Recent studies have shown that there has been a drastic increase in anxiety, depression, and others since the pandemic began. It’s more important than ever that individuals seek the proper support that they need. Online counseling may be an effective solution for many individuals with mental health concerns that is easily accessible.

Source: Rising Hope Clinical Assistance

Effectiveness of Online Counseling

Online therapy can be an incredibly effective tool for helping individuals cope with any emotional distress they may be experiencing. However, some people have concern over whether online counseling is as effective as the traditional in-person therapy treatments. In online therapy treatments, therapists don’t have the ability to completely observe their patients. A patient’s tone of voice, body language, and other non-verbal cues are typically part of the overall assessment of the patient’s condition. However, research shows that online counseling can be incredibly effective when treating a number of mental health conditions including anxiety and depression. Several recent studies have shown that cognitive behavioral therapy for depression during online counseling was actually more successful than traditional in-person therapies.

Source: CNET

Benefits of Online Counseling

Online counseling has many advantages in comparison to traditional in-person counseling. Here are some of the benefits to online counseling:

  • Individuals who live in remote areas or don’t have access to transportation can seek treatment easily.
  • Those who have physical disabilities or limitations are able to seek treatment without having to leave their home.
  • Online therapy is typically more affordable than in-person sessions.
  • Online sessions are more convenient to both the patient and the therapist. Schedules can be more flexible than in-person therapy, and there is no wasted time in commuting to an office.
  • There is more anonymity in online counseling. You don’t have to visit a doctor’s office and some platforms even let you use an anonymous name instead of your real name. Those individuals that feel embarrassed for needing help are more likely to seek treatment online than they would in person.
  • The ability to get mental health treatment in the comfort of your own home, with their own belongings surrounding them helps some patients to feel more comfortable sharing difficult emotions.
Source: WebShrink

Drawbacks of Online Counseling

While online counseling has many benefits, it may not be the best option for every individual seeking therapy. Here are some potential drawbacks to online counseling:

  • Technology can be unreliable. Technical issues such as dropped calls, frozen videos, or online chat issues can break down communication, delaying treatments.
  • While online counseling may be effective for many mental health issues such as anxiety or depression, it isn’t meant for people with more serious psychiatric problems.
  • In the event of a client crisis, the distance doesn’t allow the therapist to intervene or have the ability to offer emergency in-person support.
  • Online therapy is more impersonal than traditional face to face treatments. The therapist may miss body language or other non-verbal cues online that can potentially help with diagnosis and treatments.
  • Online counseling is riskier in terms of privacy due to potential data hacks and leaks online. However, now many therapists have HIPAA-compliant portals that provide secure therapy sessions over the internet.
  • Online therapy is a fairly new service, and some insurance providers may not provide coverage yet. Talk to your insurance provider and see if online therapy is covered under your policy.
Source: HYLO EYE CARE

Finding an Online Therapist

If you feel you could benefit from online counseling, there are many available options to choose from. There could be a local therapist you’d like online support from or there are a number of online counseling platforms and applications that will match you with a therapist that best suits your needs and budget. When looking for a therapist, it’s important to consider what you’d like to work on, the frequency of your sessions, your budget, and your preferred form of communication. It’s vital to find a reputable company that has trained licensed therapists. You can ask friends or family if they have any recommendations for therapists. It would definitely be beneficial to do some research to find an online therapist you feel comfortable with so they can provide you with proper support and treatment that you need.

If you’re facing any emotional challenges, you’re not alone. Reach out to a therapist today. They can provide you with the support that you need. Here is a list of the top online counseling platforms:

  • MyTherapist is an online counseling service that has licensed therapists you can talk to over the phone, video, or messaging.
  • BetterHelp is the world’s largest online counseling service that will match you with a licensed therapist that best fits your needs.
  • ReGain is an online therapy platform for individuals and couples experiencing relationship problems or wanting to strengthen their relationship.
Source: Dr. Sandra Rasqui

Bottom Line

If you feel comfortable using technology, don’t hesitate to give online counseling a try. Research has shown many mental health issues are highly treatable with online therapy sessions. An online therapist may be just what you need to get back on track to being the best version of yourself. The convenience, flexibility, and affordable price to receive treatment in the comfort of your own home is unbeatable.

However, online therapy may not be for everyone. For those experiencing deeper serious issues, they may not get the help that they need through online treatments. If you or someone you know is experiencing a crisis, or having thoughts of suicide, reach out for help immediately. You can call the National Suicide Prevention Lifeline, 24 hours a day, 7 days a week. They are also available over online chat.

What Do We Want From Salesforce Training?

Source: Forbes

Salesforce Training is the world’s number one CRM platform, used by more than 150,0000 companies worldwide. It is a fully cloud-based system designed by small and large businesses to store their customer data, generate more leads and sales opportunities, monitor marketing campaigns, and engage with customers in a simple and secure way. Uses to interact at all stages of their journey. To do this.

Users can use detailed account and contact management to get a complete view of their customer, based on purchase history, notes and documents shared internally by other team members and information received from social media Sales decisions can be made on the basis of Based on this, the account manager ie SAIL Sports can get their work done in less time and we can get more and more sales in the form of information received from social media, a secure way for customers to collect data and generate sales opportunities. Is likely

The Intellipaat Salesforce training phase of a salesforce.com implementation is the best opportunity for end-user adoption. This training course prepares you to create validation rules with different reports and dashboards, different fields and objects, data handling topics, relationships, SFDC security models such as its administration skills. Our course content includes Salesforce App Builder and developer concepts such as Visualforce Pages, Data Loader, Apex Programming, Integration with Web Services, Web Technology in Visual Force, Lightning Components, and more.

Source: Dice Insights

Reapplying training over time

Research shows that after two weeks of training, people usually retain 2–4% of what they learn… unless they actually use it; Training does not cut strategy, because even your fastest adopting end users will probably not use the evening taught in training during the first week after training; You should review again after one week and after another week.

Training is teaching, or developing oneself or others, any skill and knowledge that relates to specific useful competencies. In business, training is the investment of resources in the employees of a company, so they are better equipped to do their jobs. The type of resources invested may include time and money for the development, implementation, and evaluation of training programs.

Source: FormAssembly

Role-based training

Role-based training refers to unique approaches and customized training, depending on the specific roles and functions in a company. It includes work-based and customized training that includes workflow and collaboration. Role-based training provides training in the context of a specific role.

Training for all roles should not be the same or it should be the same or different to each role and should be done in the manner of every role and should be done initially with the managers by showing them the value of the equipment. They need to know how to focus and get the information they want. They don’t need to know how to turn a lead into an officer because they need to know which report is most useful to them. Have to run and they should know how to use it, that’s why it is not necessary for them at all what is the value of the equipment.

Source: Cloud Academy

Scenario-Based Corporate Training

This is almost more business process training than software training. End users don’t need to know * what *. Instead of describing each screen, take a real-world example and follow along;  Scenario based learning is a popular instructional strategy and is used extensively in online training. It provides a relatable and highly relevant learning experience for learners. Its irrational approach creates a high engagement quotient for them. It uses an “active learning” approach. Since it uses real-life situations.

Source: Studio 20

Individual training

Hands-on training – referred to as experiential learning – is learning by doing. This type of training is effective for teaching software applications, processes, and tools, and also helps instructors quickly determine whether a student has learned a new skill or process sufficiently. Each student should have their own work center or equipment and practice every process taught in class

This may sound obvious, but it has to be said: most people do not learn from listening to an instructor or watching videos and e-learning; They learn by doing;

Source: Microsoft

Train as teams

It is important to have a manager in training with end-users. With their managers present, end-users know that management is into buying and expecting, and they are less likely to say or think “this is a waste of my time”; I am not doing this. (After making sure managers see the value of salesforce.com, of course).

Source: Surya TechSolve

Train on Live System

It is tempting to train on a dummy org with fake leads and contacts and other data, but then you have to trust the users to see what they have learned and translate it to the real world; Instead, they have worked with * real * data (for example, bring their stack of business cards to class and enter some real leads during training); In this way, they have already used classforce. It is very easy to * get started * using * continue * using a new tool!

In this, you have been told about all the sales force training, above you can check that every information has been given to you and there are different types of training programs in it, by understanding which you can learn everything very well. The training program is included in the shelf training certification, you will get all the information from the above mentioned

Is Online Counseling Effective and Worth It?

Access to therapy and mental health counsel has become more widely available over the last decade. One of the ways more people have been able to connect with a qualified individual or help group has been through online counseling services. With access to hundreds of experts around the world, you have the ability to discuss and often treat conditions or concerns. However, because it’s not in a traditional face-to-face setting, some may be concerned about the effectiveness of the session and if it’s worth the effort.

When it comes to trying out online therapy, it’s important to consider not only the benefits but the possible setbacks. Teladoc appointments aren’t always helpful for those that need a physical connection. An in-office appointment may encourage you to get out of the house, be accountable about a regular schedule, or be more honest with your answers when in a more “professional” setting. The bottom line is to keep in mind what works for you and provides the best opportunity for improving your mental health. When considering online therapy, here are a few benefits that can help you come to an educated decision.

Source: Nerdy Millennial

Accessibility and Affordability

One of the main benefits online therapy provides is the flexible schedule and accessibility. For those with physically restraining conditions, a congested schedule, or a lack of in-network offices in their area, online sessions provide that crucial second option. Whether it’s through a private practice or online service like MyTherapist, a virtual appointment can encourage an otherwise hesitant patient to attend regular sessions.

In some cases, offices provide a dual option. Some counselors prefer to have more difficult conversations or crisis situations handled in-office, keeping general wellness checks and less frequent updates as online discussions. Others offer regular physical sessions but encourage patients to schedule urgent meetings over the phone or video call.

While many offices provide sliding scale options and alternative payment plans for those without insurance or plans that don’t cover mental health, this doesn’t necessarily take into account additional costs. For in-office visits, a patient may need to take time off of work, drive across town, or pay cancelation fees if a complication arises. Through online programs, the same accessibility contributes to money saved in travel and security, especially for those with families, multiple jobs, or other busy schedules.

Source: Medium

Just as Intimate

A misconception about virtual appointments is that online therapy doesn’t create the same connection a face-to-face interaction facilitates. However, things like body language, discomfort, or even rising anxiety can be noticed via video chat as well. Counselors and patients take several sessions getting to know each other, developing a trusted dynamic, and working on mental health concerns. The right amount of cooperation and effort is crucial in any counseling environment.

In some cases, you may have an easier time being able to tell whether you and an online counselor are a good match. For many people, they’re more comfortable communicating that they’d no longer like to continue appointments over an email rather than in the receptionist’s office or over the phone. It’s important to have a trusted and significant bond with this branch of your support system in order to open up about challenging topics and concerns.

If you’re initially uncomfortable sharing your information with a stranger online, there are many options to provide limited or no information during your discussions. You often have the ability to chat anonymously, through a username, or with whatever data you’re comfortable sharing. Because the goal of any form of therapy is to help educate patients and treat their mental health conditions, the focus is on what can be achieved in the session.

Source: Pinterest

An Effective Form of Healthcare

The Journal of Psychological Disorders showcased a 2018 study that concluded online therapy services were an “effective, acceptable and practical health care.” Researchers compared internet-delivered cognitive behavioral therapy (iCBT) for patients with depression and anxiety disorders with face-to-face therapy and bibliotherapy, the use of books for “gaining insight into personal challenges”. The results found that the face-to-face option required almost 8 times more therapist time than iCBT.

The research was based on a similar study in 2010 that argued online therapy for depression and anxiety disorders were effective; however, the background of the 2018 study explained this conclusion was drawn “without data on effectiveness or practicality in routine practice.” Thus, the 2018 study’s goal was to support the data, which the conclusion claiming this objective was met.

Other past studies showed similar conclusions with the evidence additionally supporting the fact that online treatment is considered cost-effective and had lasting effects for positive improvements. While some concerns have been raised about the ability to establish a similar empathetic connection as face-to-face counseling, research has shown that therapists are able to provide treatment, tools, and education just as well even with users that choose to participate anonymously.

Source: EcoWatch

Conclusion

For people that aren’t used to visiting a therapist or have had poor experiences in the past, online therapy could be a fresh starting point for seeking mental health help. When searching for the right options for you and your concerns, consider what kind of treatment you’re looking for, what questions you have, your availability level, and, of course, your comfort zones. You may want to consider a local therapist that has online options, giving you the opportunity to establish virtual contact before making regular visits in person.

With online therapy as a supported form of health care, you can feel comfortable knowing you’ll get a similar form of treatment and education from a virtual form of therapy service to that of an in-office opportunity. It may even be a good idea to talk to your close friends or family members within your support system to get their opinions and recommendations on mental health treatment options. It’s important to remember that your mental health treatment and conversations with a potential therapist should revolve around your needs and concerns. Trust your gut and make a decision based on well-researched information and your essentials.

Gazebo Decoration Ideas for Weddings

Source: Mystical Rose Gardens

Gazebos are stylish structures that can be used to add elegance to your wedding day. One advantage of a gazebo is that it provides shade for you when you sit under it. You can use a gazebo to provide shade at a wedding. This is why they are present at many wedding venues and banquets. They can be decorated in various ways — from plain and simple design to themed and flamboyant decor — to meet your needs. Since your wedding is considered incomplete without decorations, your styled gazebo can transform your wedding into one you have always envisioned. Adding that wedding decorations can be quite challenging as preparation and creativity are paramount. Here are ways to decorate a gazebo for a wedding.

How to Decorate Your Gazebo for Wedding

Source: Sweetwater Branch Inn

Custom Neon Signs

It’s a good idea to have neon signs with both names on the wedding gazebo. You can decorate your gazebos with custom neon lights or place them next to wedding welcome signs. It will add a lot of positive vibes to your wedding. Custom Neon Signs is recommended for wedding gazebos, which are very convenient and can be customized with any pattern. After the wedding, you can also take home to do wall decoration, which is also a kind of memorial.

Hanging Flowers Basket on the Gazebo

Flowers are a great way to makes your gazebo beautiful on a wedding occasion. It is because flowers have different colours that make them worth hanging. And flowers can easily radiate their beauty on any object that they are hanged on. You can get a flower basket and look for tiny ropes to hang the basket to the gazebo. After that, you can put the flowers inside the basket. The suspended flower will create beautiful scenery for your gazebo and wedding.

Also, the combination of flower and organza is perhaps the most common pop-up gazebo wedding decor. According to Gazebofair.co.uk, you can use clusters of flowers to decorate the wedding arch and drape the organza all around the gazebo to serve as a backdrop. It provides a romantic touch to the wedding. If the gazebo is painted white, you can use colourful organza like pink to contrast beautifully with the gazebo. You can also use black organza draping if you want bold and striking wedding decor.

Source: Mood Fabrics

Use Draping Fabric

If you want to add vogue to your gazebo, you can use draping fabric to line the side of the structure. White draping fabric will brighten up the occasion. Most draping fabrics come in white and is a little transparent with little lines on them. You can hang draping fabric to the top of the gazebo or the gazebo’s roof and ensure that it covers the gazebo. For your audience to see what is going on in the gazebo, you can fold the draping fabric and tie them to the pillars. Another advantage of draping fabric is that they go well with flowers. You can hang flowers, vines or creepers on your draping fabric to make your wedding gazebo attractive. Click here to see some of the most attractive vacation rentals anywhere in London.”

Source: Decoholic

Simple Pillars

Adding pillars to your gazebo is one way for you to make it beautiful for your wedding. Of course, gazebos have pillars, but you can add oversize pillars that will attract attention from afar for wedding occasions. This simple pillar will enable you to hang a flower on it. Note that if your draping fabric is white and your flowers are also white with a little colour combination, your gazebo pillars should be white. It will create a beautiful theme for your wedding and match with wedding colour. Some gazebo owners will add a little structure covered with draping fabric in the centre of their gazebo for convenience. This structure will function as a table, and you can place things on it.

Source: Fun365 – Oriental Trading

Hang Garlands on your Gazebo

Garlands are an easy and cost-effective way to dress up a wedding gazebo. You can string the garland in any way; they can be hung on your roof to the ceiling or spun around columns and pillars. You can use garlands to enhance your wedding décor through the following:

  • You can use grapevine garlands to decorate a gazebo. It is key to create a wine-themed wedding.
  • Velvet or emerald green ribbons work great in any bridal party. They are inexpensive decorations for your gazebo.
  • Dressing up your gazebo garlands with balloons is another low-cost way of enhancing the aesthetic appeal of your wedding venue.
  • Add flowers (synthetic or natural) to your garland and display them on your gazebo.
  • To create an elegant and graceful appearance at nighttime, you can use garlands on your gazebo. They blend well with flowers.
Source: Rustica House

Light Up Your Gazebo

One way to decorate your gazebo is to light it up. It is because gazebos traditionally are without light. Light, most especially bright, attractive lights, can create a beautiful theme in your gazebo. It will light the event if you are having your wedding in the evening or when the sky is not lit. Lighting enhances your wedding venue appearance and accentuates certain features of your decorations, such as tables or centrepiece. Lighting is also an important factor in capturing clearer photographs of the bride, groom and members of the wedding train. There are several kinds of light that you can add to your gazebo.

Source: Pinterest

Candle

Candles are inexpensive lighting options. They can add charm and magical effect to your wedding, but many reception venues prohibit open fire. When it comes to decorating, it is safe to steer clear of unnecessary risks and use LED candles instead.

  • Use clips to affix the candle to the gazebo’s railing.
  • You can also hang candle lamps from around the roof of the gazebo.
  • Candelabras can be positioned at the altar section.
Source: Pinterest

Light strand

Light strands are cheap yet highly romantic decorative features that can add magical beauty to your wedding venue. Although a gazebo does not have a light, it has outlets positioned on every side of the structure. White light strands can add glow, particularly when dressed with a garland. You can alternatively choose a light strand from your wedding colour such as yellow or blue.

Source: Pinterest

Bottle Lanterns

Another kind of light that you can add under your gazebo is the bottle lantern. Depending on how large your gazebo is, you can add several bottle lanterns. Most gazebo owners use bottles and candles to make a bottle lantern. This kind of lantern will make your gazebo lively even when it is dark.

Conclusion

There are several gazebo decoration ideas for weddings. One decoration idea that you can put on your gazebo is using draping fabric. So, after touching all this gazebo decoration it is needful to capture all of your amazing moments to know more click here. Another is by hanging flowers or vine on your gazebo. You can also lighten your gazebo up by bottle or jar lanterns.

Biological Wastewater Treatment for Pharma Industries in the Pandemic

India, the land of diversity! We are diversified in every aspect including culture, religion, language, race, eating habits, geography and political views. As such a diversified nation, it is also the largest and one of the most successful democracies of all time and the second-largest country in population in the world. And it is this largest democracy that is currently facing the brunt of this covid-19 pandemic and is getting its arm twisted by the horrible second wave which is claiming thousands of lives and almost crashing down the entire health care system of the country. But, it is truly said that “tough times don’t last, tough people do” and that is what this largest democracy with such diversity is showing the world. Despite of having record-breaking covid infections every day, the country is still maintaining a recovery rate at 88 % and a death rate below 2% which is also record making when compared in the top 10 covid affected countries.

This clearly shows the strong will of the people, the dedication of the health workers and effectiveness of the doctors and medical staff, the decision-making capacity of the government bodies, which has not let the system collapse under pressure. But one such sector which is not given its due credit is the pharmaceutical sector of India. India is not just the largest democracy but it is the largest provider of generic medicines globally. It is because of this capacity of the modern-day “sanjeevani” makers only that this health care system of India has not collapsed, the doctors are able to save lives and the government can boast to run the world’s largest vaccination drive of vaccinating around 1.3 billion people!! But every venture has a cost to pay.

Similarly, pharma industries have to scale up its production to meet the needs, which involves the usage of more raw materials, higher production rate and higher effluent flow with higher pollution. And, despite all such contributions, there will be no rebates from NGT and PCB in terms of effluent treatment. And one more problem is that most ETPs of industries are receiving higher effluent rates with existing capacity. Hence, bioremediation or biological wastewater treatment is one of the effective solutions to upgrade effluent treatment efficiency without any extra CAPEX.

More about biological wastewater treatment here https://organicabiotech.com/wastewater-treatment/.

Source: KSB

Profile of Pharmaceutical industries: Manufacturing processes and Effluent profile

Before going directly on the solution part it is necessary to understand the manufacturing processes and profile of the effluent.

Pharmaceutical effluents consist of wide variety of products as the compounds are typically produced in batches generated in different operations, which also involves a good amount of water in processes like washing and extraction of machinery and equipment’s.

The pharmaceutical industry manufacturing can be divided into two stages as per their activity into Active pharmaceutical ingredient (API) and finished dosage form i.e. Formulation.

Based on processes involved in manufacturing, Pharma industries are further sub categorized as

  1. Fermentation Plants
  2. Synthesized Organics chemicals plant
  3. Fermentation/Synthesized Organic Chemical plants
  4. Natural Biological Product extractions (antibiotics/enzymes/Vitamins)
  5. Drug Mixing and Formulations.
Source: www.carbosynth.com

Further classifications of the manufacturing process have been made to help understand the effluent profile. They are as follows:

  1. Chemical Synthesis Process: Chemical synthesis processes use organic and inorganic chemicals in batch operations to produce drugs with pharmacological action or intermediates. This process uses different techniques such as liquid-liquid extraction, Leaching, crystallization and filtration and is used in the production of antibiotics, antihistamines, Cardiovascular agents, CNS stimulants CNS depressants, hormones, Vitamins.
  2. Fermentation Process: It is basically a biochemical process that involves use of yeasts, lactic acid bacillus, bacillus to produce a compound. It involves processes which are Seed inoculation, Fermentation and product recovery. This process is used in the production of antibiotics, antineoplastic agents, nutrients, vitamins and steroids.
  3. Natural/Biological Extraction processes: It involves the processing of natural (plant and animal ) material to produce API. A large amount of water and solvents are required in such a process. It is used in the production of antineoplastic agents, enzymes and digestive aids, CNS depressants, haematological agents, insulin, vaccines.
  4. Compounding and formulation: the products obtained from above three processes are then formulated in usable forms like tablets, capsules and syrups.
Source: Aeration Industries

Effluent Profiles:

With the above discussed manufacturing processes, each process has a particular set of compounds or by-products that are assimilated in biological wastewater treatment.

« Chemical Synthesis Process: Diverse wastewater are produced due to different chemical reactions. Wastewater with mother liquor including Organic solvent bases, Acids, bases, halides, nitrated sulphides, cyanides, metals may be generated. Wastewater from these processes generally have high COD, BOD and TDS

« Fermentation Process: A large amount of waste such as spent aqueous fermentation broth and dead cell waste is generated. The waste stream has a large quantity of unconsumed raw materials such as nutrient broth, metal salts, starch, nitrates and Phosphates with high COD, BOD, TSS with pH values ranging from 4 to 8.

« Natural/Biological Extraction processes: Solvents are used of a large scale to remove the lipophilic matter and to extract the desired product. The pH adjustment involves the usage of acids and bases in large quantities. Organic and inorganic pollutants are present with low boiling point organic solvents. Low BOD, COD and pH between 6 to 8.

Source: C&EN – American Chemical Society

Wastewater treatment in pharmaceutical industries:

It is very evident from the above paragraph that a single treatment approach is not suitable for wastewater treatment of pharmaceutical industries. It depends upon process, products, locality, and climate.

However, there are six general approaches employed to treat pharmaceutical wastewaters

  1. Recovery pf APIs present in wash water or solvents ex Nanofiltration.
  2. Physical-Chemical treatment or Primary treatment by sedimentation and floatation which contributes to 15-20% in the treatment
  3. Biological wastewater treatment ( aerobic and anaerobic ) in bioreactors which contributes up to 70 %
  4. Inactivation of active substances by UV oxidation in conjunction with O3 and H2O2.
  5. New hybrid technologies.
Source: IRU

Current Pandemic and its effect on Effluent treatment:

Since the Covid-19 pandemic is on peak these days, the number of daily infections is soaring to thousands which is creating an overwhelming impact on the healthcare system. With more and more people needing medical assistance and getting hospitalized, the demand of medicines is increasing day by day, also the current vaccination programme and daily demand has kept pharma giants on their toes and pharma industries has no other option but to upscale their production. If we look this scenario revenue-wise then it is a profitable circumstance but at the same time it is making the treatment of wastewater difficult in the following ways:

  • Higher Hydraulic load: The ETP’s are built to handle a certain quantity of effluent, but due to increase in production the incoming wastewater is also increased thereby exerting difficulties in the overall treatment process by reducing retention time for primary and biological wastewater treatment which decreases the treating capacity of ETP’s. This has also made industries to increase dosages of chemicals involved in processes thereby further disrupting chemical processes.
  • Disrupted pH: Due to increasing wastewater levels it becomes difficult to handle and control pH levels
  • Fluctuation in levels of compounds: Based on the effluent profile above which gave us an insight of compounds present which are basically solvent both Organic and inorganic, phenols, cyanides, anti-microbial compounds, aliphatic, bromides etc, we know that is takes a lot of time to ensure a proper process for an ETP at a particular concentration of such products. With the increase in effluent quantity, the levels of such compounds also get increased which makes effluent treatment difficult especially biological wastewater treatment. Because most of such compounds inhibit the growth of bacteria biology gets destroyed.
  • Uncontrolled parameters: Due to such circumstances, the levels of BOD, COD, TDS and MLSS becomes uncontrollable.
  • Damage to Membranes: In case of RO systems and MEE, the membranes gets damaged due to passage of less or untreated effluent especially by biological wastewater treatment.
Source: New Pig

Bioremediation for Pharma ETPs and its importance

In biological wastewater treatment, bioremediation is the use of microbes or microbial technologies to eliminate or degrade contaminants by exposing them directly to pollutants. In Bacterial Treatment of Pharmaceutical Industry Effluents, some authors say that biological wastewater treatment has a poor removal efficiency of pharmaceutical pollutants. A comparison with other methods such as physical and chemical represents a health risk due to the presence of antibiotic-resistant strains. Microorganisms have a natural capacity for degrading pollutants, and the process can be accelerated by introducing nutrients to autochthonous biodegrading microorganisms, known as bio enhancement, or by injecting an inoculum of the microorganism into the polluted region, known as bioaugmentation.

Numerous microorganisms, such as fungi, are effective in biological wastewater treatment, especially in the bioremediation of pharma effluent. Bacteria, on the other hand, are the most powerful species that demonstrate their ability.

Source: EcoMENA

Bacteria for Bioremediation:

Bacteria, as one of the oldest living creatures on the planet, are one of the most diverse animals, with a broad range of species living and surviving in a wide range of environments. In an anaerobic granular sludge membrane reactor, a study analyzing the dynamics of the bacterial population in the removal of pharmaceuticals such as bisoprolol, metoprolol, propranolol, venlafaxine, and others discovered a complex bacterial community. Proteobacteria, Bacteroidetes, and Actinobacteria are the most common phyla, with other bacterial classes such as Actinobacteria, Cyanobacteria, Firmicutes, Gemmatimonadetes, and others. Furthermore, some genera and species involved in the removal of pharmaceutical compounds like alprenolol, bisoprolol, metoprolol, propranolol, venlafaxine, salbutamol, fluoxetine, norfluoxetine, 17-estradiol, and gemfibrozil have been found to have a removal efficiency of 90% or higher. Apart from that, a significant number of pseudomonas and Actinobacteria, Chryseobacterium, Flavobacterium Pseudoxanthomonas genera are effective in biological wastewater treatment to the tune of 70-90 percent.

Source: The Guardian Nigeria

Why Bioremediation is necessary in current Scenario for Pharma sector:

As previously stated, biological wastewater treatment accounts for 60-70 percent of any ETP’s production. In the current situation, where the pharmaceutical industry must operate within established ETP capacities and time is a precious commodity, biological wastewater treatment with effective bioremediation might be able to save the day. Bioremediation would allow ETPs to update existing facilities without incurring additional CAPEX. Now the question is, how can bioremediation help? Well, we learned about its importance in the previous parts, especially the abilities of various bacteria genera to degrade various compounds.

Now, in order to incorporate an appropriate microbial technology for biological wastewater treatment, an optimal technology is one that administers several species of bacteria in a single dosage, resulting in a multi-dimensional approach to biological wastewater treatment.

Elevated levels of contaminants can be easily dealt with if various organisms are present in sufficient numbers. If the microbial population is high and heavy, shock loads can also be managed. Since bacteria are extremophiles, some species can tolerate a wide range of pH levels. Last but not least, if biological wastewater treatment is successful or the effluent biology is sound, the membrane life is extended. Bioremediation technology is thus very effective and appropriate, particularly in the current scenario for the treatment of biological wastewater from pharmaceutical industries.

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